Email vs. social media: Which is better for marketing ROI?
Alright, marketing maestros and ROI aficionados, strap in! We’re about to dive into the epic showdown of the digital age: Email vs. Social Media – the battle for marketing ROI supremacy. It’s like watching Godzilla vs. King Kong, but with less city destruction and more conversion rates.
But first, let me regale you with a tale from the marketing trenches. Picture this: It’s 2018, and I’m working with a client who sells… wait for it… artisanal, hand-crafted snow globes. (Yes, that’s a thing. No, I don’t know why people need bespoke blizzards in a bottle, but here we are.) We were torn between focusing our limited budget on email marketing using a nicely designed email template or going all-in on social media.
We decided to split our budget 50/50 between email and social media. The result? Our email campaign generated more sales than a Black Friday doorbuster, while our social media efforts got about as much traction as a sledge on a sandy beach.
Turns out, for this particular business, email was the snow-capped mountain of marketing ROI, while social media was more of a molehill. Who knew?
So, which is better for marketing ROI – email or social media? Well, grab your favorite caffeinated beverage (or a glass of wine, I don’t judge), and let’s dive into this marketing melee!
The Case for Email Marketing: The Old Faithful of Digital Marketing
Ah, email. The dinosaur of digital marketing that refuses to go extinct. And thank goodness for that, because when it comes to ROI, email is often the gift that keeps on giving.
Here’s why email might be your marketing MVP:
- Direct Access to Your Audience
Email is like having a direct line to your customer’s pocket. When you send an email, it lands right in their inbox, nestled between messages from their boss and their Aunt Mildred. It’s personal, it’s direct, and it’s hard to ignore.
According to a study by Radicati, the number of email users worldwide is expected to grow to over 4.5 billion by 2024. That’s more people than the population of China and India combined!