SEO Trends

3 SEO Trends You Must Be Aware Of

One thing that every SEO professional should know is that they can never rest on their laurels. Updates to Google’s algorithms and the importance of specific SEO factors change rapidly. This means what worked just 6 months ago, might not work today.

As a result of these shifting priorities for Google, and with each passing year, there are new SEO trends that web site owners and those who work within the SEO industry need to be aware of. Here are 3 which are currently, ‘hot topics’.

Structuring Website Data

You should already know that quality content has been one of the main on-page ranking factors spoken about for many years. it is still as important today as it was last year and the year before.

However, the content on your web pages is not the only thing that Google’s spiders read when they crawl your website. They also read the data that exists underneath the visible page. Plus, it is not just Google who reads your website’s data.

For example, social media sites like Facebook, and affiliate networks such as Amazon, also make use of website data for functions that they perform in relation to it.

When each one of them calls at your website, the easier it is for them to navigate the data within it the better. As for Google, the clearer a picture they have from a website’s data regarding what it is about, the more chance they will know what to rank it for.

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Track Traffic And Visitors

How Do I Track Traffic And Visitors To My Website?

There are several tools that you can use to track the traffic to your site, and data about your visitors too. You may not be aware, but if you already have a live website designed, your hosting company may have some basic tracking tools within your cPanel. One of these is called AWStats. Admittedly, it may be very basic data, but it does provide you with some very useful information.

Beyond that, some of the most popular traffic tracking tools are often paid services if you want more detailed information, although some also have a free version that provides the basics. In some cases, the services are free if your traffic levels are below a certain number. Examples of these services include W3Counter and SiteMeter.

The most popular traffic and visitor analytics platform on the internet is Google Analytics. It is a free service and allows you to analyse multiple websites from a single account. The depth and detail of the data Google Analytics provides is excellent and another benefit is it can be linked with Google Ads if you are running PPC marketing campaigns.

Is It Worth Using Facebook Ads In 2019?

When used right, social media advertising can help businesses generate significant amounts of income. However, like all digital marketing streams, social media marketing is very easy to get wrong.

In the past, Facebook ads were a great way to send visitors to your website and drive sales. However, Facebook advertising has become increasingly popular and competitive, to the point where many businesses are questioning whether it’s actually worth using them.

With this in mind, I’ve had a quick look at the current state of Facebook advertising in 2019.

Should I Use Facebook Ads?

The short answer is yes, you should definitely be using Facebook ads if you’re selling products or trying to drive new clients to your website. However, it’s extremely important to make sure that you’re using them right, otherwise you will probably end up throwing money away with little return to show for it.

So, to put it simply, you should be using Facebook ads, but you need to make sure that you’re doing things right.

How Can I Make Facebook Advertising Work In 2019?

Although there are numerous different things that you can do to increase the success of your digital marketing campaigns in general, there are a few things that stand out to me when it comes to Facebook.

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SEO First Steps

3 SEO First Steps Every Website Needs

For every new business, there is the excitement of bringing all the pieces together in order to start trading, and one of the most important pieces is the website.

Having a website is all good and well, but if yours fails to rank well for important searches related to your business, then you are fighting an uphill battle almost from day 1. You might choose to employ an SEO agency from the outset to deal with your SEO, and while that is certainly a wise move, not every business is in a position to do so.

In that case, you may need to undertake the initial SEO for your website yourself, and if so, there are several important first steps you need to take. Here are 3 of them that will help your website start life with the core SEO pillars in place.

Choose a Great Domain Name

It is a total myth that there are no great domain names still available, and that is especially true at the local SEO level. While lots of short domains have long gone, and ‘dot coms’ are a bit trickier to find than other suffixes, there are still many you can find and use for your website.

For local businesses think about your brand, the location, and the searches that customers looking for your type of business might type in. Use them to guide you towards choosing your domain name. A great tool you can use that only shows dot com domains that are available is leandomainsearch.com.

Keyword Research

Whether you are an SEO expert or a complete beginner, keywords are going to play a part in your SEO. For new websites, this means establishing the kinds of searches that the customers you want to attract might search for when they are on Google.

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Website Design

Can My Website Design Incorporate Affiliate Offers?

Of course, it can, and there are likely to be thousands of websites on the internet whose sole purpose is to promote and sell affiliate products.

If you were just starting out and were looking for a way of making money online, this kind of website could be a great first business. By selling other people’s products you wouldn’t have to deal with suppliers or customer service problems as the product owner would be responsible for them. You would receive a commission for every sale you made, and you have an almost unlimited choice as to the types of products or services you might want to promote,

If you already have a business, your website design could incorporate the ability to promote affiliate products. These would obviously need to be related to your own business, and certainly not compete with it either. It would seem strange to visitors if the affiliate products you were promoting were the same as what your own business sells.