When used right, social media advertising can help businesses generate significant amounts of income. However, like all digital marketing streams, social media marketing is very easy to get wrong.
In the past, Facebook ads were a great way to send visitors to your website and drive sales. However, Facebook advertising has become increasingly popular and competitive, to the point where many businesses are questioning whether it’s actually worth using them.
With this in mind, I’ve had a quick look at the current state of Facebook advertising in 2019.
Should I Use Facebook Ads?
The short answer is yes, you should definitely be using Facebook ads if you’re selling products or trying to drive new clients to your website. However, it’s extremely important to make sure that you’re using them right, otherwise you will probably end up throwing money away with little return to show for it.
So, to put it simply, you should be using Facebook ads, but you need to make sure that you’re doing things right.
How Can I Make Facebook Advertising Work In 2019?
Although there are numerous different things that you can do to increase the success of your digital marketing campaigns in general, there are a few things that stand out to me when it comes to Facebook.
Make sure that your ads are heavily targeted
The first thing you need to do when you’re developing a social media advertising campaign iso identify your target audience. Make sure that you know exactly what sort of people you’re trying to sell your products or services to.
You will then be able to set up a clearly targeted marketing campaign which displays ads to specific groups of people. When you get this right, you will find that your conversions increase dramatically.
Create different ads for different people
Similarly, different types of Facebook advertising will appeal more to different groups of people. It’s extremely important to create a number of small, highly targeted campaigns with different content so that you can reach the maximum amount of people, otherwise your chances of success will be minimal.
Test everything before you spend money on it
Although you might think you have a winning ad, the chances are that you probably don’t. It’s therefore extremely important to make sure that you test everything before you go out and throw a lot of money on any new campaign.
Make sure you have a brand identity
If you’re regularly sending out new advertising campaigns, it’s a good idea to make sure that you’re immediately recognisable to past viewers. Think about adding some sort of catch phrase, logo or something else that will make you and your business stand out.
Ultimately, Facebook advertising is absolutely still worth doing in 2019. Sure, it might be a little more competitive than it used to be, but it’s more than possible to get a decent return on investment if you do things right. I’ve given you a few tips in this article, but make sure that you do your own research and develop your own strategies.