Social Media – Marketing Week

Alright, marketing maestros and ROI aficionados, strap in! We’re about to dive into the epic showdown of the digital age: Email vs. Social Media – the battle for marketing ROI supremacy. It’s like watching Godzilla vs. King Kong, but with less city destruction and more conversion rates.

But first, let me regale you with a tale from the marketing trenches. Picture this: It’s 2018, and I’m working with a client who sells… wait for it… artisanal, hand-crafted snow globes. (Yes, that’s a thing. No, I don’t know why people need bespoke blizzards in a bottle, but here we are.) We were torn between focusing our limited budget on email marketing using a nicely designed email template or going all-in on social media.

We decided to split our budget 50/50 between email and social media. The result? Our email campaign generated more sales than a Black Friday doorbuster, while our social media efforts got about as much traction as a sledge on a sandy beach.

Turns out, for this particular business, email was the snow-capped mountain of marketing ROI, while social media was more of a molehill. Who knew?

So, which is better for marketing ROI – email or social media? Well, grab your favorite caffeinated beverage (or a glass of wine, I don’t judge), and let’s dive into this marketing melee!

The Case for Email Marketing: The Old Faithful of Digital Marketing

Ah, email. The dinosaur of digital marketing that refuses to go extinct. And thank goodness for that, because when it comes to ROI, email is often the gift that keeps on giving.

Here’s why email might be your marketing MVP:

Direct Access to Your Audience

Email is like having a direct line to your customer’s pocket. When you send an email, it lands right in their inbox, nestled between messages from their boss and their Aunt Mildred. It’s personal, it’s direct, and it’s hard to ignore.

According to a study by Radicati, the number of email users worldwide is expected to grow to over 4.5 billion by 2024. That’s more people than the population of China and India combined!

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When used right, social media advertising can help businesses generate significant amounts of income. However, like all digital marketing streams, social media marketing is very easy to get wrong.

In the past, Facebook ads were a great way to send visitors to your website and drive sales. However, Facebook advertising has become increasingly popular and competitive, to the point where many businesses are questioning whether it’s actually worth using them.

With this in mind, I’ve had a quick look at the current state of Facebook advertising in 2019.

Should I Use Facebook Ads?

The short answer is yes, you should definitely be using Facebook ads if you’re selling products or trying to drive new clients to your website. However, it’s extremely important to make sure that you’re using them right, otherwise you will probably end up throwing money away with little return to show for it.

So, to put it simply, you should be using Facebook ads, but you need to make sure that you’re doing things right.

How Can I Make Facebook Advertising Work In 2019?

Although there are numerous different things that you can do to increase the success of your digital marketing campaigns in general, there are a few things that stand out to me when it comes to Facebook.

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Marketing Week

Advertising, Marketing & Communications

Category: Social Media