If you’re thinking about building an online store, then you need to keep things like web design at the front of your mind. eCommerce is complicated, but it’s important to make sure that you develop an attractive, professional looking storefront, otherwise you will have trouble getting people to purchase your products.
Luckily, eCommerce web design doesn’t have to be difficult. As long as you think carefully about your site’s layout and how you want to present certain elements, you should be fine. To help you get started, I’ve outlined some of my top eCommerce web design tips in the article below:
- Keep Things Simple
Ultimately, everything should be designed with the user experience at the front of your mind. This means that you need to make it easy for people who are visiting your website to buy your products.
To do this, make sure that your design is simple and intuitive. Make sure that people don’t have to think before they perform certain actions, and make sure that important elements – such as buy it now or checkout buttons – are immediately obvious.
- Use High Quality Product Images
One of the biggest mistakes inexperienced eCommerce store owners make is using poor-quality or stock product images. The truth is that pictures like this simply don’t sell.
Instead, you should always try and take personalised photos of all of your products in action. If you don’t have good photography skills, pay a professional to take them for you – it will be worth it, trust me.
- Make Sure Your Site Isn’t Distracting
When you’re designing a new online store, you should be keeping one thing at the front of your mind – you’re trying to get people to buy your products.
It’s therefore important to make sure that your design isn’t distracting or confusing. Otherwise, people will lose track of what they’re doing and will be less likely to make a purchase.
- Include Product Reviews
As a customer, there’s nothing better than seeing a product that has been highly rated by a number of previous buyers. There are numerous different ways to incorporate product reviews, but they are an absolute must if you want to succeed in the competitive world of modern eCommerce.
- Stay Organised
Once again, the user experience is the most important thing to think about when you’re designing a new eCommerce store. It’s therefore crucial to make sure that you keep your products and content organised.
For example, I’d recommend using both category and product tags. Allow people to filter by either one of or both of these so that they can find what they’re looking for fast and efficiently.
Get Out There & Start Designing!
If you’ve read through to the end, you should be starting to understand why web design is so important when you’re trying to create a new eCommerce store. Keep the tips above in mind, but make sure that you do your own research and identify effective web design strategies that are going to work for you and your store as well.