Yvonne Adele
Founder of Ideas Culture
http://www.ideaswhileyousleep.com
Yvonne Adele is one of Australia’s most recognised thought leaders and advocate of the need for BIG ideas. As the founder of Ideas Culture, Yvonne teaches the skills that enable anyone (even the self proclaimed left-brainers) to unlock their right brain potential. Her sessions challenge people’s perceptions of what it takes to consistently generate, select and implement sophisticated ideas. In addition to providing a pathway to then convert these ideas into practical strategies that can convert business challenges into new opportunities.
Session 4D – SA Marketing Lunch
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Nick Baker
Executive General Manager, Tourism Australia
As Executive General Manager of Marketing, Nick is responsible for managing Tourism Australia's global marketing operations, including its global advertising campaigns, digital presence, international public relations, business and major events promotion and trade development and marketing. Nick’s remit also extends to the marketing of Australia domestically, most notably through programs such as the No Leave No Life campaign. Most recently Nick launched the new multi-platform, ‘There’s nothing like Australia’ campaign, which has already won significant support from Australia’s tourism industry. Nick joined Tourism Australia in August 2007 after ten years with Voyages Hotels and Resorts as Executive General Manager Sales and Marketing, where he was responsible for launching, developing and driving the Voyages brand and properties to consumers both in Australia and internationally. Nick has worked and lived in UK, Asia and Australia.
Session 3F – Keynote Presentation – Dare to dream
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Matt Batten
Creative Director, Wunderman
Under Matt’s creative leadership, Wunderman has become the fastest growing agency in Australia. Most recently, Wunderman received a rare Highly Commended Direct Agency of the Year 2010 at the AdNews Awards and was shortlisted for Australian DM Agency of the Year in the B&T Awards 2010. The agency counts some of the world’s biggest brand names as clients, including Microsoft, Nokia, Coca-Cola, Ford, and Dell. One of the most awarded integrated Creatives in Australia, Matt was named Creative of the Year 2010 in the APAC region at the Digital Media Awards in Beijing, and was a judge on the 2011 Cannes Lions Direct jury. He is also the only Art Director in the world with two campaigns in the top ten of Won Report’s “World’s 50 Best DM Campaigns 2005”.
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Tim Burrowes
Editor, Mumbrella
Tim is the founding editor of Mumbrella which launched in December 2008, since then it has become the must read of Australia’s advertising, PR & media world – blisteringly fast. Prior to that, he was group editor of Reed Business Information’s Media Group, including editor of B&T. During his two years at the helm, he led the successful resdesign and relaunch of B&T magazine, oversaw the launch of the B&T Today daily email newsletter, and launched Digital Media magazine, which won launch of the year at Publishers Australia’s annual Bell Awards. Before coming to Australia, Tim was the launch editor of the Middle East edition of Campaign magazine, which covers advertising and marketing stories throughout the region. And in his previous role to that, he was editor of Media Week in the UK. He was twice named the British Society of Magazine Editors’ business editor of the year.
Session 2A – Cleverness, Collaboration and Creativity: what’s the Client’s role in a great campaign
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James Calvert
Production Director, The People's Republic of Animation
As co-founder and director at the PRA, James has either directed or supervised all of the advertising and game cinematics produced at the PRA since 2005. Aside from recent work directing game trailers for the likes of Sony Computer Entertainment and THQ, James has directed successful TV commercials for brands such as Mitsubishi and Bridgestone for agencies including Clemenger BBDO, KWP! and Ogilvy Vietnam. James has also directed several award winning short films including Carnivore Reflux which was a finalist at Sony Tropfest (2006) the world's largest short film festival."
Session 2A – Cleverness, Collaboration and Creativity: what’s the Client’s role in a great campaign
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Dr James Cowley
Business Creator-Owner-Developer, Strategist, Market & Social Researcher, Innovator, Trends Analyst
Substantial innovation in every role, across three fields (education, health and business) and many countries. James built, grown and sold highly profitable businesses from scratch, built and led very high performing teams and consulted over the long term at very senior levels to global corporations and governments. He also has huge commercial/consumer research experience - over 1000 projects - with a deep understanding of where the consumer is. A challenging keynote speaker, author of several books and numerous media articles, he constantly pushes the boundaries and concentrates now on those things you will not hear about elsewhere.
Session 3D – Five personal decisions which will impact every aspect of your marketing career
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Vince Frost
Chairman & Creative Director, Frost
Vince is Australia’s most recognised designer and certainly one of the most globally celebrated and awarded of our time. A member of D&AD (Design and Art Directors, London), ISTD (International Society of Typographic Designers, London) and the AGI (Alliance Graphique Internationale, Switzerland), Vince plays an active role in the global design community, regularly sitting on international judging panels and lecturing at colleges and conferences around the world. In the early 90’s he became Pentagram London’s youngest associate director and after five years at the design industry’s best ‘finishing school’, he set up his own London studio, Frost* Design. Since then, many awards have come Vince’s way, including D&AD silvers, golds from the New York Society of Publication Designers and gongs from the New York and Tokyo Art Directors’ Clubs. In 2004 Vince moved to Sydney where his famous Surry Hills studio, Frost*, now employs 40+ people. Vince continues to work for global clients and win international accolades. Working on a diverse range of projects, from environmental graphics and exhibitions to magazine and book design, corporate identity, brand strategy, advertising and interactive design, Vince’s approach is all about exceptional ideas and adhering to the philosophy that ‘anything is possible’. Vince’s innovative use of photography and distinctive, striking typography has been applied to a variety of work, including the award-winning literary magazine Zembla (UK), stamps for the Royal Mail (UK) and Australia Post and advertising for Tourism Northern Territory. Locally, Vince and his studio work on a wide range of projects from packaging design for Donna Hay, environmental graphics for Qantas and Manta and Coast restaurants for Manfredi Enterprises, as well as the Australian headquarters of The Commonwealth Bank, American Express and Deutsch Bank; exhibition design for Object Gallery and “Freestyle” for Melbourne Museum; set design, identity design and promotions for Sydney Dance Company’s “Cut” production; the identity for Warner Music Australia’s Mushroom Records label, amongst many others.
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Douglas Gautier
CEO & Artistic Director, Adelaide Festival Centre
Douglas joined the Adelaide Festival Centre in 2006. Since then he has revitalised the Festival Centre with a ‘program-led’ approach to increase audiences, including two new events – The Adelaide International Guitar Festival and OzAsia Festival. Douglas came to the Festival Centre after leading one of the world’s great arts festivals in Hong Kong and with international experience in media, tourism and the corporate sector. A resident of Asia for twenty five years, he has remained closely connected and interested in South Australia’s development, seeking to foster the State’s connections with the Asian region. Douglas has served on a number of arts, media and tourism boards in Hong Kong and Asia. He led the re-positioning of Hong Kong as a tourism destination after the 1997 return of sovereignty to China and was Director of Corporate Affairs & Marketing Services for Newscorp’s Asian regional satellite television operator STAR TV. He currently is the Chair of Asialink’s Performing Arts Advisory Committee and serves on the boards of the Association of Asia Pacific Performing Arts Centres, the Adelaide Convention Bureau and is an Executive Committee member of Live Performance Australia and continues to be an advisor to the Hong Kong Arts Festival.
Session 2D – Australia’s Festival City
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Sudeep Gohil
Strategic Planning Director/Partner – Droga5
Over the years, Sudeep has been fortunate enough to have worked with some of the most compelling agency brands in the world from George Patterson Bates, BBH and Wieden & Kennedy. Prior to Droga5, Sudeep was the global planning director on Nike with W+K and also led strategic planning for the agency’s other clients including: EA, Old Spice, Coca-Cola and Starbucks. On his return to Australia in 2007 Sudeep joined Droga5 as one of the three founding partners of the agency. Since launching in Australia Droga5 has grown rapidly and is currently working with VB, V Australia, Virgin Blue and Telstra. Last year Droga5 created the Ad of Year and was named B&T’s Agency of the Year.
Session 2B – The Elephant in the Room – the Case for more Strategic Planning
Masterclass – Strategic Planning
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Prashant Hari
Technical Services Innovation Specialist, Colmar Brunton
Prashant is the technical services innovation specialist at Colmar Brunton where he plays an active role in the development, implementation and execution of new products and is recognised as a thought-leader in the social media space. Prashant is a member, speaker and contributor to the Australian Market and Social Research Society. In addition to his work in innovation for Colmar Brunton, Prashant describes himself like this: social media evangelist, brand geek, obsessed with mass communication, popular taste, psychology, history and the art of global collaboration in social media ranging from Mumbai to Sydney. On a mission to prove two way dialogues between people has the ability to change your personal life, business or brand ONLY if you're willing to collaborate and listen! He is also the editor of Social Wizz.com where he puts his thoughts and ideas about social media and shows how it can add value to your personal life, business or brand, and what trends and technologies are emerging globally, and also engage in discussions with other like-minded individuals. He is currently working on his first e-book YOURALITY- how the digital landscape is changing your reality.
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John Hartigan
Chairman and Chief Executive Officer, News Limited
John heads News Corporation’s Australian operations as chairman and chief executive officer. He is widely acknowledged as an industry leading figure in Australian media. He joined News Limited in 1970 as a journalist on the Daily Mirror, later becoming its news editor. He has had postings with the Sun in London, New York Post and on returning to Australia editor/director positions with Queensland’s The Sunday Sun, The Daily Sun, The Daily Telegraph and The Sunday Telegraph. In 1997, John was appointed group editorial director, the company’s most senior editorial position responsible for the editorial direction of all of the company’s newspapers. He was appointed chief executive officer of News Limited in 2000 and chairman, chief executive officer in 2005 and is now a director of News Limited and its subsidiary companies, Queensland Press, Advertiser Newspapers and The Herald and Weekly Times Limited. He is also chairman of Australian News Channel which owns and operates Sky News and was previously a director of FOXTEL. In 2006 he led the formation of The Newspaper Works, a new industry body to promote the effectiveness of newspapers as an attractive medium for readers and advertisers. Among his external board and community responsibilities he is a director of The Bradman Foundation, the American Australian Association and the NSW Wine Industry Council.
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Gavin Heaton
Director of Social Media, SAP
For the last 12 plus years Gavin has worked from Australia in global roles for a range of companies. While working with global marketing agency, Creata, he was responsible for the digital strategy and implementation of the HappyMeal.com brand in the USA and its subsequent global rollout. He has also built and grown business units for companies like IBM. He evenly balances creativity and business know-how with a passion for the chaos in which we live — and strives to transform his teams into focused and enthusiastic micro-communities. The Director of Social Media for SAP North America’s Premier Customer Network, he is responsible for establishing, building and engaging a community of SAP’s largest global customers. He is the co-publisher of the ground-breaking collaborative marketing book, The Age of Conversation, which brought together over 100 marketing bloggers from around the world for the first edition, and over 230 writers for the second. He is also actively involved in a variety of marketing/advertising-related efforts, from Planning for Good through to the Interesting South conferences.
PRE-EVENT MASTERCLASS B – The social way
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Jason Hollamby
Senior Writer, FNUKY
Jason Hollamby is a Senior Creative and Writer working in the South Australian advertising and communications industry. Jason has spent nearly twenty years working through-the-line on major local and national campaigns for many of Adelaide’s top advertising agencies.
Session 2A – Cleverness, Collaboration and Creativity: what’s the Client’s role in a great campaign
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Dr Amantha Imber
Amantha is a creativity and innovation psychologist. She gives her audiences practical, science-based tools that they can use to immediately get their brain unstuck, get creative juices flowing and uncover great ideas that will lead to business growth - all delivered in a way that engages, educates, and is often downright quirky. Unlike many self-proclaimed experts in the creativity and innovation arena, Amantha has both the science (a PhD in organisational psychology) and the clients (including Coca-Cola, LEGO, Medibank Private, Red Bull, Deloitte, Vodafone and Westpac) to back her up. She works across Australia, New Zealand, the UK, United States, and Europe helping turn people into creative dynamos. Amantha is a regular media commentator on creativity and innovation, and has appeared on Today, Mornings with Kerri-Anne, Insight, and ABC Radio. She writes a regular column on science-based innovation for Fast Thinking, is an in-demand conference speaker around the world on creativity, and has helped literally thousands of people solve problems more creatively and as a result, brings better innovations to market.
Session 1A – Keynote Presentation
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Michael Kordahi
Microsoft
Michael Kordahi is a developer evangelist for Microsoft Australia. He has a strong background in web development and now focuses on working with passionate early adopters of Microsoft’s emerging web technologies. His dream is to see software transform from utility to poetry. He blogs regularly over at http://delicategeniusblog.com and regularly gets his ass kicked by people younger than him on Kbox live as ‘The Rain Dog’..
Session 2C – Experiences at the speed of web: how online experiences are changing everything!
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Russ Mitchinson
Planning Director, DDB Sydney
Russ Mitchinson is Planning Director at DDB Sydney, working on McDonald’s and Continental. Having gained an MA in psychology and philosophy from Oxford, Russ started his advertising career at WCRS in London working on Orange, Vodafone, The National Lottery, Carling and Ferrero. He was a Campaign magazine face-to-watch and won a gold APG creative planning award for his Vodafone roaming campaign.In Australia, Russ has also worked at Clemenger and The Campaign Palace on a range of clients from Visa, Mitsubishi, 3 and Allianz, to Bonds and MasterFoods. He’s won 2 AFA Effectiveness awards for his Canadian Club paper ’similar yet different’. In addition to being on the APG committee, Russ is a member of AWARD, and in his spare time is a patrolling member of Bondi Surf Club.
Masterclass – Strategic Planning
Session 2A – Cleverness, Collaboration and Creativity: what’s the Client’s role in a great campaign
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David O'Loughlin
Director, Marketing and Communications (SATC)
David began his career with Young & Rubicam Adelaide in the early 90’s working on national brands like Mitsubishi Motors and Berrivale Orchards before moving to London to work with BHO FCB on the Walt Disney, Waitrose, Leaf Foods and Sara Lee business. After two years, David moved to Canada to head up Strategic Planning with Dentsu Canada for Toyota, Lexus and Canon Canada. David also lead Strategic Planning for MacKenzie Financial Corporation. After 3 years in Canada, David moved to Chicago to work for Ogilvy & Mather heading up Strategic Planning for the on-line financial giant Ameritrade.com. On returning to Australia in 2002, David joined TBWA\TEQUILA. He became National Strategy Director in 2007 working primarily with Apple, Singapore Airlines, eBay, St.George Bank and Mars/Pedigree. In 2009 David moved to Saatchi & Saatchi Sydney as Head of Strategy working with Toyota/Lexus Australia, Lion Nathan, Cadbury/Kraft, Emirates and Sony. In March 2011, David returned home to South Australia to take up the position of Director, Marketing and Communications with the SATC. Laurel Papworth, CEO the Community Crew.
Session 2A – Cleverness, Collaboration and Creativity: what’s the Client’s role in a great campaign
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Laurel Papworth
CEO the Community Crew
Laurel Papworth has been building online communities since 1989, including Usenet Newsgroups and IRC as part of the AARNET (Australian Academic Research Network) team. Laurel is CEO of the Community Crew and has run large forums and virtual worlds for Everquest, Ultima Online and TV shows such as Junior Masterchef, Big Brother and Biggest Loser communities. Her workshops on online community revenue streams are popular across Asia and she regularly keynotes in the Middle East, Asia and Australasia on building mobile and geo-locative based online communities. Laurel was named ‘Head of Industry, Social Media’ for Australia by Marketing Magazine, is listed as ‘most influential Twitter 100’ by Grader and Power150 by AdAge. Laurel also teaches community management at the University of Sydney, and film schools such as the Australian Film TV and Radio School and MetroScreen.
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Professor Nicholas Procter
Chair of Mental Health Nursing, School of Nursing and Midwifery, University of South Australia
Professor Nicholas Procter is the UniSA inaugural Chair, Mental Health Nursing and co-convenor (with Associate Professor Wendy Lacey) of the Human Rights and Security Research and Innovation Cluster of the University. The Cluster is an inter-disciplinary group of UniSA researchers actively engaged in the conduct of research across a wide spectrum of disciplinary fields, including law, security, mental health, risk and vulnerability. His research and consulting with government and non-government organisations has also delivered outcomes in service evaluation, practice development and re-design of clinical pathways for improved service delivery. Nicholas also has extensive experience liaising closely with media organisations, focus groups and the wider general public in the area of social inclusion primarily as a member of the Council of Immigration Services and Status Resolution. He will be sharing what he has learnt in terms of collaboration and engagement with people with a diverse range of interests during times of real or perceived crisis. '.
Session 3A – Collaboration in a crisis
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Eric Prugh
Director, Solutions Consulting, ExactTarget APAC
Eric helps navigate the interactive marketing landscape to develop best practices and create opportunities for clients and prospects to maximise their investment. With a background in the agency world, he has a proven knowledge of the world's most sophisticated digital marketing programs. His background in interactive application design, user experience, and online marketing best practices and optimisation provide a great backdrop to make recommendations for emerging trends in email marketing. Eric quotes one of his key strengths as ‘breaking down technology into digestible, meaningful tools’. Some of his clients include Citigroup, Best Buy, TripAdvisor, Booking.com, Universal Music Group, and Abercrombie & Fitch.
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Digby Richards
Founding Partner, AJF Partnership Sydney
Digby started his career in Adelaide where he spent most of his time at Clemenger before transferring to Clemenger Sydney for a few years. Between then and now Digby spent nearly ten years in Asia leading various agency teams for clients like Disneyland, Development Bank of Singapore, Unilever, Kraft, Motorola and Dell as well as a global leadership role on the Singapore Airlines business. His agency experience included Batey, Ogilvy and Bates. In 2005, Digby created the David network, a creative network of agencies for the Ogilvy group across Asia. From 2007 to 2010 he led the merger of this business with Bates, another WPP company and was the CEO for Asia Pacific for three years. More recently, he re-joined his old Clemenger mates at AJF Partnership as the founding partner of the Sydney operation
Session 1B – Collaborating in the insecure world of marketing
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Christian Russell
Head of Digital, Clemenger BBDO, Adelaide
Leaving university with a degree in ancient Latin and Greek, Christian made the natural transition to digital work and began his career as a writer and Flash developer before moving into project management. With over 11 years experience in some of Adelaide¹s top web and software companies, he has produced and managed a diverse bunch of occasionally award-winning interactive projects from integrated digital campaigns through to CMS powered websites, custom intranet applications, web apps, phone apps, Flash games and e-commerce sites.
Session 2A – Cleverness, Collaboration and Creativity: what’s the Client’s role in a great campaign
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Jodie Sangster
CEO, ADMA
Ms Sangster joined the UK Direct Marketing Association in 1998 with responsibility for both UK and European regulatory affairs. She moved to Australia in 2001 as ADMA’s Director - Legal & Regulatory Affairs, playing a pivotal role in the development of key legislation such as the Spam Act, Do Not Call Register Act and APEC Privacy Principles. She then took up the position of Chief Privacy and Compliance Officer with Acxiom in Australia then the USA in 2007 before joining the DMA in New York in 2009 as Senior Vice President of Education & Global Development. She has maintained ties with ADMA throughout as a Code Authority representative and will return to Sydney in April to begin transition into the role of CEO.
Session 4A – Critical issues facing marketers in a digital age
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Katrina Sedgwick
CEO, Adelaide Film Festival
Katrina has an extensive background as a performer, arts manager, creative producer and festival director. In 1994/95, Katrina co-founded and co-directed the inaugural Sydney Fringe Festival, was the associate producer of Red Square for the 1996 Adelaide Festival and special events producer for the 1998 and 2000 Telstra Adelaide Festivals. As the artistic director of Come Out '99, the Australian Festival for Young People, Katrina directed a program which saw an increase in schools attendances by over 40% across the program. In her capacity as artistic director for Adelaide Fringe 2002 Katrina directed the event's most successful program achieving an increase of 60% in ticketed attendances resulting in an increase of box office takings from $2.1 million to $3.85 million. As director and CEO of the Adelaide Film Festival since its inception in 2003, Katrina developed a festival garnering national and international acclaim. The 2011 Festival was the largest yet with a 22% overall increase in attendances. In 2009 she won The Australian’s Cultural Leader Award. Katrina has served on a number of boards and is currently a member of Chunky Move, the Melbourne based dance company.
Session 3C – Its not just about the art
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Bob Sharma
Group Manager, Market Insights, Telstra
Bob has the challenge to drive Telstra's goal to embed customer insights into improving company wide customer experience. He has over 20 years international experience providing strategic input into key business decisions and developing long term insights for leading global organisations. Bob's career has included both supplier and buyer roles spanning the technology, automotive and financial industries. Prior to Telstra, Bob was a global account director at a leading global research supplier where as part of the global technology leadership team he led best practice initiatives and through thought leadership developed one of the largest corporate technology clients. Back in the UK, Bob also worked for Jaguar cars leading insights into customer experience and new product development. In 2008 he relocated from London to Melbourne.
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Jon Steel
Planning Director, WPP Group and Chief Strategy Officer, George Patterson/Y&R
Jon Steel is is the author of two books, “Truth, Lies & Advertising” and “Perfect Pitch,” but if he hadn’t written them it’s unlikely that he would have read them. He lives in Western Australia with his wife, two teenage children, a dog, and too many cats. He loves football (round ball) and cricket, and hates Blackberries and PowerPoint presentations.
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Chris Taylor
Head of Research & Revenue, Network Ten Australia
In many ways what I do is a dream come true. I can say that head-offices in television are not as exciting as the newspapers, books and movies depict - they’re better.
Session 2E – Fishing where the fish are
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Dr Roberta Veale
Lecturer Business School, University of Adelaide
www.adelaide.edu.au/directory/roberta.veale
Roberta has a strong background in industry with executive experience in management and marketing. Previous roles include regional manager, Coles Myer Properties and sales and distribution manager in the finance industry. Roberta is also a company director for an engineering design, research and consultancy firm.
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Peter Williams
CEO Deloitte Digital
Peter is recognised as a global thought leader on innovation and the use of web technologies and is becoming one of Australia’s most sought after speakers around social media. Recognised as one of Australia’s leading thinkers and practitioners in the area of innovation, technology commercialisation and all things online as well as being one of the most well known Australian CEO’s on Twitter. A chartered accountant by background, Pete moved into the web space in 1993. He is CEO of Deloitte Digital, and chairman of the Deloitte Innovation Council. Prior to his role in Deloitte Digital, Peter was CEO of the Eclipse Group, previously one of Australia’s largest web development companies. Pete is a sought after speaker and commentator and he has featured in articles in the Wall Street Journal, The Financial Times (UK), The Age and Sydney Morning Herald, The Australian, Australian Financial Review, BRW and many others. Pete has worked with many high profile clients such as BHP, Telstra, AFL, NAB, ANZ, Google, Microsoft and the federal and Victorian governments and is also on the board of Circus Oz and Emue Technologies.
Session 1F – Collaborating on the inside, outside and with crowds
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Stephen Yarwood
Lord Mayor, City of Adelaide
www.facebook.com/stephen.yarwood
Stephen is the City of Adelaide’s youngest ever Lord Mayor. A town planner with nearly 20 years’ experience in state and local government, he has dedicated his professional life to developing cities. Stephen’s vision for Adelaide is a modern, vibrant and sustainable place to do business, live and enjoy life.
Session 1C – 21st century communication – social media in the new age
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Colin Yeung
Strategy, Commercialisation & Program Management, DMSq
Productisation, commercialisation and platform strategy to CXO level. Comprising of: program management; vendor management; facilitator and intermediary for SaaS negotiation and integration; contract negotiation; strategic planning and thought leadership. Business adviser and long term partner in consultative operations focused digital platform strategy and execution.
Session 2G – Analogue to digital: Organisation wide adoption of digital
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Tony Davis
Quantium
Tony Davis has held Marketing and Strategy Director roles with blue chip brands in the UK and Australian financial services, publishing and other consumer industries. Now a partner of Quantium his career has uniquely spanned both client and consulting in data driven strategy. He is a regular contributor to industry thinking on marketing strategy, measurement and accountability.
Session 4B – Insights and Inspiration – How big data is changing business
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