One thing that every SEO professional should know is that they can never rest on their laurels. Updates to Google’s algorithms and the importance of specific SEO factors change rapidly. This means what worked just 6 months ago, might not work today.

As a result of these shifting priorities for Google, and with each passing year, there are new SEO trends that web site owners and those who work within the SEO industry need to be aware of. Here are 3 which are currently, ‘hot topics’.

Structuring Website Data

You should already know that quality content has been one of the main on-page ranking factors spoken about for many years. it is still as important today as it was last year and the year before.

However, the content on your web pages is not the only thing that Google’s spiders read when they crawl your website. They also read the data that exists underneath the visible page. Plus, it is not just Google who reads your website’s data.

For example, social media sites like Facebook, and affiliate networks such as Amazon, also make use of website data for functions that they perform in relation to it.

When each one of them calls at your website, the easier it is for them to navigate the data within it the better. As for Google, the clearer a picture they have from a website’s data regarding what it is about, the more chance they will know what to rank it for.

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