“Now, here, you see, it takes all the running you can do, to keep in the same place. If you want to get somewhere else, you must run at least twice as fast as that!”

Alice, Through the Looking Glass by Lewis Carroll

Drawing inspiration from Lewis Carroll, we know that in today’s dynamic and evolving communications landscape, opportunities abound. What sets effective marketers apart is their ability to adapt to the unpredictable. Success means moving fast to stay ahead, and if you can’t move fast you need to move cleverly, to sidestep when needed or jump when an opportunity arises. One thing that can help is both good advice, and hearing how others may have avoided tripping themselves.

We look forward to seeing you this August.