For every new business, there is the excitement of bringing all the pieces together in order to start trading, and one of the most important pieces is the website.
Having a website is all good and well, but if yours fails to rank well for important searches related to your business, then you are fighting an uphill battle almost from day 1. You might choose to employ an SEO agency from the outset to deal with your SEO, and while that is certainly a wise move, not every business is in a position to do so.
In that case, you may need to undertake the initial SEO for your website yourself, and if so, there are several important first steps you need to take. Here are 3 of them that will help your website start life with the core SEO pillars in place.
Choose a Great Domain Name
It is a total myth that there are no great domain names still available, and that is especially true at the local SEO level. While lots of short domains have long gone, and ‘dot coms’ are a bit trickier to find than other suffixes, there are still many you can find and use for your website.
For local businesses think about your brand, the location, and the searches that customers looking for your type of business might type in. Use them to guide you towards choosing your domain name. A great tool you can use that only shows dot com domains that are available is leandomainsearch.com.
Whether you are an SEO expert or a complete beginner, keywords are going to play a part in your SEO. For new websites, this means establishing the kinds of searches that the customers you want to attract might search for when they are on Google.