Session 4D: Yvonne Adele
2 Sep
Written by Rubina Carlson
What a way to cap off a week of learnings with the vivacious Yvonne Adele from Ideas Culture! Did you know that her first claim to fame was an article in Cleo Magazine entitled “How To Find Pictures Of Brad Pitt On The Internet”.
Adele encouraged role-play and improvisation over the last Marketing Week lunch (hosted by ADMA), resulting in bolstering creative thinking. Make a habit of playing word-association games…
When you are next in a brainstorm meeting, try taking this approach:
THINK, PAIR, SHARE
First brainstorm some solutions by yourself. Next, find a partner in the group and exchange ideas and identify the best three between the two of you. Finally, come back to the group and share your best ideas… it’s a recipe for true creativity and collaboration.




