Session 4C: Matt Batten
2 Sep
Written by Rubina Carlson
The only Australian to serve as a a judge on the Cannes Lions, Matt Batten of Wunderman has an unique insight into what makes for great advertising. As Batten showcased some of these award-winning campaigns, it was clear that the UK and the US are no longer the envelope-pushers of the advertising industry. Countries like Brazil, Korea, Belgium, Sweden are leading the way… here are some of the campaigns Batten showed.
Happy Friday!
“The Big Trip” – Elite’s Chocolate Cow [Agency: BBR Saatchi & Saatchi, Israel]
“Subtitles” – English Excellence [Agency: Ogilvy Peru, Lima, Peru]
“Come Back” – Ferrorama
The following are dedicated to digital aficionados:
QRcodes & Tesco [South Korea]
Edding Digital Highlighter