PATRICK COLLISTER
CREATIVE MATTERS UK
MON 23, 2.00PM VERTICAL LINE THINKING

Patrick Collister was the Executive Creative Director and Vice Chairman of Ogilvy UK for seven fun-filled years until he got a new Chairman. And then he wasn’t.
He was the Executive Creative Director for EHS Brann Europe until he annoyed a few people. And then he wasn’t.

He now works for himself, not just because it’s safer but because he can tell it like it is. He publishes Directory, a quarterly book and online resource which looks at response-driven communications across all channels. He talks a lot and thinks he is sometimes quite interesting. His children disagree

CREATIVEMATTERS

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RUSSEL HOWCROFT
NATIONAL CEO GEORGE PATTERSON Y&R
MON 23, 5.30PM WHAT THE AFL HAS TAUGHT ME ABOUT BUILDING BRANDS

Russel Howcroft has worked in the US, the UK and Australia. He enjoys getting involved in all manner of thing’s, including a TV show called ‘The Gruen Transfer’, the Board of the Melbourne Football Club, and coaching his daughters netball team. Russel started his own agency, merged it, sold some of it, bought some of it back, merged it again, sold it and then found himself back at the agency brand he loves the most - George Patterson Y&R, where he is now National CEO. He’s mad about ideas, all sorts of ideas, any ideas....as long as they’re good ones. Russel believes the heroes in the business are those brave enough to buy the great work. The buyers not the sellers. The people who understand the X Factor in business is the role creativity can play in order to achieve an outrageous return. He sees the ad business as solving the everyday paradox of having an innovative outlook, one that is prepared to rethink agency boundaries while doing a great job making advertising. He spends a lot of time imagining what an agency can be for its clients and has recently settled down to the idea of “the agency business is about making consumer connections that generate better than expected profits for our clients”.Russel is likely to rethink that notion at any given time of day.

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HAROLD MITCHELL AC
EXECUTIVE CHAIRMAN, MITCHELL COMMUNICATION GROUP
TUES 24, 12.30PM OUR CHANGING MEDIA LANDSCAPE

In 1976 Harold Mitchell started the company that is now the largest media agency in Australia.  Australia’s largest planner and buyer of media including internet advertising through emitch, and owner of Stadia Media, Australia’s largest sports ground advertising contractor. Harold Mitchell is chairman of CARE Australia, chairman of the Melbourne Symphony Orchestra, chairman of ThoroughVision, director of Tennis Australia, chairman of Art Exhibitions Australia, director Television Sydney, director Deakin Foundation, chairman of Melbourne Rebels Rugby Union, former president of the Museums Board of Victoria, former chairman National Gallery Australia, former board member of Opera Australia Council and former president of the Melbourne International Festival of Arts.
In December 2000 he launched the Harold Mitchell Foundation.  This is a philanthropic foundation to distribute funds between Health and the Arts.  In December 2002 Deakin University conferred on him an honorary degree of Doctor of Laws.  In 2003 he delivered the Andrew Olle Memorial Lecture on Media. In January 2004 he was awarded the Officer of the Order of Australia for his services as a benefactor and fundraiser in support of artistic and cultural endeavour.
On 28 July 2005, he was awarded the Richard Pratt Business Leader Award given by the Australian Business Arts Foundation in recognition of excellence in arts leadership.

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KEVIN SCARCE AC
HIS EXCELLENCY REAR ADMIRAL KEVIN SCARCE AC CSC RANR
WED 25, 12.45PM SOUTH AUSTRALIA AS A PLACE TO DO BUSINESS

Kevin Scarce joined the Royal Australian Navy in 1968, and has served in many locations, ships and roles during his career. Kevin holds Master’s degrees in Management Economics and National Security Strategy. Following retirement, he helped locally based ASC secure contracts to build Air Warfare Destroyers in Adelaide. In 2006 Kevin became an advisor to the corporation formed to deliver the State's shipbuilding infrastructure and skills commitments, and was a member of the Port Adelaide Maritime Corporation Board. He was Chairman of the Board of Foundation Daw Park, and was appointed as a Companion of the Order of Australia in the 2008 Australia Day Honours Awards, and the Conspicuous Service Cross in 1994. He was appointed as Governor of South Australia in 2007 and most recently led a South Australia trade delegation to China in May 2010 where he participated in trade activities in Jinan, Wuhan, Shanghai for the World Expo, and Hong Kong

GOVERNORSA

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PETER WILTSHIRE
DIRECTOR OF SALES AND MARKETING, NINE NETWORK AND DIGITAL MULTICHANNEL GO!
THURS 26, 12.30 TV IS DEAD! LONG LIVE TV!

Peter has held responsibility for the revenues of some of Australia’s most successful metropolitan and regional radio and television stations. Since 2006, he has played a significant role in Channel Nine’s resurgence and has helped to create the highly successful digital multichannel GO!

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ROD SAVAGE
NETWORK MANAGING EDITOR, NEWS LIMITED
FRI 27, 7.30AM

Journalist Rod Savage is News Limited’s Network managing editor, responsible for the strategic coordination of content and innovation across News Limited’s stable of websites. These include news.com.au; theaustralian.com.au; dailytelegraph.com.au; heraldsun.com.au; couriermail.com.au; adelaidenow.com.au; perthnow.com.au; plus a host of regional and community titles. He started his career at The Advertiser and was the inaugural editor of AdelaideNow. Rod has worked in London and New York, covered an Olympics in China and is a regular at the coffee shop of News’s Sydney headquarters. He is married with two beautiful children – both of whom are better than him at Doodlejump on the iPhone.

TWITTER

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IAN ELLIOT
CHAIRMAN, ELLIOT ENTERPRISES
WED 25, 10.15AM STOP BITCHING START PITCHING : THE 9 SUCCESS STEPS TO WINNING BUSINESS

Ian Elliot spent 30 years in the advertising industry rising through the ranks from mail boy to chairman and CEO at Australia’s largest advertising agency, George Patterson. He is widely recognised as a brand-building master strategist and also one of the most successful winners of new business accounts in Australian advertising. In his role as managing director he helped George Patterson Bates win the coveted title of Advertising Agency of the Century.

SUCCESSFULSPEAKERS

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MALCOLM AULD
PRINCIPAL, MAD
FRI 27, 9.15AM THERE'S SOMETHING ABOUT FANS!

Malcolm is the principal of advertising agency Malcolm Auld Direct, known as MAD; a specialist marketing education company. The Marketing Campus and e-marketing agency BuzzMail. He has run a number of multi-national advertising agencies in his career, including Ogilvy & Mather Direct, J. Walter Thompson and EuroRSCG Partnership and has been the National Marketing Manager of TNT.
Malcolm has worked across most marketing categories during his 25 plus year career and brings a depth of local and international experience to help grow his clients’ businesses.
He is author of one of Australia’s largest selling marketing texts – Direct Marketing Made Easy as well as E-mail Marketing Made Easy, the world’s first non-American book on the topic.

TWITTERFACEBOOK MARKETINGCAMPUS

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PROFESSOR PASCALE QUESTER
EXECUTIVE DEAN, FACULTY OF THE PROFESSIONS, UNIVERSITY OF ADELAIDE
TUES 24, 9.15AM FANS BUILD BRANDS ... CAN THEY BREAK THEM TOO?

Pascale established the marketing discipline as one stream of the commerce degree when she joined the School of Commerce in 1991. As an active researcher in the areas of consumer behaviour and marketing communications, she is the author of two leading textbooks and many journal publications. Pascale has been actively involved in developing links with overseas institutions in Malaysia and France and has held several appointments as visiting professor in overseas institutions including La Sorbonne, ESSEC and the University of La Reunion. She is the director of the Franco-Australian Centre for International Research in Marketing (FACIREM).

ADELAIDEUNI

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PENNY BURKE
DIRECTOR, ESSENCE COMMUNICATIONS
TUES 24,11.00AM TO 12.15PM WHY CONDOMS DON'T COME IN SIZE SMALL

Penny has worked in the field of marketing and advertising for over 25 years. Penny is a true thought leader on commitment - she has learnt that building greater commitment is the most critical success aspect for any marketer, whether it is commitment to buy a certain product or service, commitment to behave in a socially responsible way, or commitment from employees to a workplace. Penny knows that true success lies in the ability to deliver functional benefits, but more importantly, an inspiring emotional promise.

ESSENCECOMMS

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HANS HULSBOSCH
MANAGING/CREATIVE DIRECTOR, HULSBOSCH, STRATEGY AND DESIGN
TUES 24, 2.45PM HOW TO CAPTURE THE INTANGIBLE, HOW PASSIONATE IS YOUR MARKETING?

Hans Hulsbosch is the founder and managing/creative director of Hulsbosch, Strategy and Design.
He was born in the Netherlands and worked for design and advertising agencies in Amsterdam. Hans came to Sydney, Australia in 1979 and worked as creative director for Clemenger until 1985. He opened his own company in Sydney in 1986 and was the first creative person in Australia to combine design and advertising. He has designed many of Australia's iconic brands, such as Qantas (he was part of the design of the ‘flying kangaroo’ logo in 1986 and designed the update in 2007), the new Woolworths identity, the total brand and retail advertising account for P&O Cruises for 20 years, and logos for MLC’s ‘nest egg’, Perpetual and Foxtel. His company has also designed many of Australia's leading packaging brands such as Thins potato chips, Tooheys Blue, Rosemount Wines, Dettol, Kleenex Tissues and Huggies to name a few.
The work Hans did for Qantas was chosen as one of the ten best identities in the world at the Cannes Design Lion Awards in 2008 and it received a Mobius Award in the USA. Brandchannel ranked the Woolworths identity as one of the top five rebrands in the world for 2008/09 and Woolworths also jumped 50 spots as gauged by Brand Finance's 2008 Global 500 Survey and pegged as Australia's top brand thanks to the rebranding and instore makeovers. Hans Hulsbosch is the only designer to receive the Federal and State Governments Telstra Small Business ‘Entrepreneur of the Year’ Award. The Hulsbosch agency has been awarded a Telstra Best Small Business Award. Recently Hans received the Australian Marketing Institute Award for Marketing Excellence and his company won this year’s Adnews Specialist Agency of the Year.

LINKEDINHULSBOSCH

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AMY SMITH
MANAGING DIRECTOR, JENNY CRAIG AUSTRALIA/NEW ZEALAND
TUES 24, 4.00PM JOINED UP THINKING

Amy worked in London for over a decade running creative advertising agencies and building brands such as Sony PlayStation, Virgin, Nike, Revlon, and Honda, for whom she was a driving force in creating one of the most famous advertisements of the past decade, Honda’s ‘Cog’. When she returned to Australia she again ran creative agencies before accepting the challenge of becoming Managing Director of Jenny Craig. Amy’s belief is that creativity has the power to connect people and ideas and bring about positive change.

JENNYCRAIG

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SIMON HAMMOND
DIRECTOR, BASTION BRANDS
TUES 24, 5.30PM THE POWER OF BUSINESS BELIEF

For more than two decades, Simon has pushed the boundaries of traditional thinking to provoke creative change within Australian business.  Rejecting the tag of futurist, Simon describes himself as a nowist.  Passionate on brand connection, Simon’s radical new advertising and branding methodologies are currently being used by some of Australia’s top companies. Simon reshapes organisations and engages them to rethink their strategic approach.  His goal remains: to re-engage and e-link organisations to their customers through emotional drivers.

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SUDEEP GOHIL
STRATEGIC PLANNING DIRECTOR/PARTNER - DROGA5
WED 25, 7.30AM TO 9.00AM PLANNING, AN ALTERNATIVE VIEW ON THE WAY FORWARD

Over the years, Sudeep has been fortunate enough to have worked with some of the most compelling agency brands in the world from George Patterson Bates, BBH and Wieden & Kennedy.
Prior to Droga5, Sudeep was the global planning director on Nike with W+K and also led strategic planning for the agency’s other clients including: EA, Old Spice, Coca-Cola and Starbucks.
On his return to Australia in 2007 Sudeep joined Droga5 as one of the three founding partners of the agency. Since launching in Australia Droga5 has grown rapidly and is currently working with VB, V Australia, Virgin Blue and Telstra.
Last year Droga5 created the Ad of Year and was named B&T’s Agency of the Year.

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PETER WILLIAMS
CEO DELOITTE DIGITAL
WED 25, 11.30AM INNOVATION AND COLLABORATION

Peter is recognised as a global thought leader on Innovation and the use of Web technologies and is becoming one of Australia’s most sought after speakers around Social Media.  Recognised as one of Australia’s leading thinkers and practitioners in the area of innovation, technology commercialisation and all things online as well as being one of the most well known Australian CEO’s on Twitter.  A chartered accountant by background Pete moved into the web space in 1993. 
He is CEO of Deloitte Digital, and chairman of the Deloitte Innovation council.  Prior to his role in Deloitte Digital, Peter was CEO of the Eclipse Group, previously one of Australia’s largest web development companies.  Pete is a sought after speaker and commentator and he has featured in articles in the Wall Street Journal, The Financial Times (UK), The Age and Sydney Morning Herald, The Australian, The Australian Financial Review, BRW and many others. Pete has worked with many high profile clients such as BHP, Telstra, AFL, NAB, ANZ, Google, Microsoft and the federal and Victorian Governments and is also on the board of Circus Oz and Emue Technologies Pty Ltd.

TWITTER DELOITTE

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BRIAN NIELSEN
PRINCIPAL, NIELSEN INSTANT KNOWLEDGE SYSTEMS
WED 25, 2.30PM 'SUCCESSFUL PROPHETS' ADAPT YOUR BRAND TO TECHNOLOGICAL AND GENERATIONAL CHANGES!

Brian Nielsen is an advisor in revenue growth through advertising, promotion and sales. With expertise in communication, human behaviour, change management and knowledge management, Brian entered his field from a 23 year background in radio. He encourages client organisations to keep constant focus on generating value from their relationship capital. Brian’s communication advice has been applied across diverse industries such as; media, small business, information management and technology, manufacturing and distribution, mining, oil and gas, engineering, primary industries, local government authorities, state government agencies, and local government authorities.

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JASON NEAVE
MANAGING DIRECTOR, VIA MEDIA COMMUNICATIONS
WED 25, 4.00PM BIG IDEAS, SMALL BUDGETS

Jason is a digital and direct marketing practitioner and owner of Via Media Communications. Jason currently serves as Chair of the Australian Direct Marketing Association's SA branch committee, and sits on the ADMA board. Jason’s mission is to help South Australian companies, plus a few further afield, connect with today's customers and stakeholders.

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Cameron Buckley
Director, Marketing & Communications Media Monitors
Session 2B, 9.00am to 10.00am Seduce or reduce….the influence that journalistS have on your brand

Cameron has 15 years experience working for market leading media services companies, with significant international expertise having worked in Australia, the United Kingdom and Asia. He has held senior management and consultancy positions spanning marketing, client services and media intelligence. Cameron recently headed the expansion of Media Monitors into Malaysia and Singapore and lead its transformation to a 24/7 business with over 150 employees that service the region’s leading multinational and local organisations. Before taking on the role of general manager of Media Monitors South East Asia, Cameron was state manager of Victoria & Tasmania.
Cameron currently oversees marketing & communications across the six Asian Pacific countries that Media Monitors operate in.

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