MARKETING WEEK SPEAKERS

Contiki

In 1962 with just 25 pounds New Zealander John Anderson found a way to not only see Europe, but to start his own business, Contiki Holidays. At the age of 22 John left New Zealand for England for a one-year trip overseas. He returned 20 years later with his wife Alison, four children and the international tourism business, Contiki Holidays.

When John sold the company it was, and remains, an International “brandname” and one of the worlds major tour operators, (the largest catering specifically for the 18-35 year old market). From a staff of one and a beaten-up minibus, John expanded to 700 staff, operating 160 Mercedes coaches and 15 European properties including a Chateau, Hotels, camping grounds and cruise vessels. He built brand awareness of 92% in target markets, with Contiki operating in Europe, North America and Australasia, carrying 100,000 passengers annually.

When John eventually returned to New Zealand, from the one-year trip, he continued to run the Contiki Group, and built and operated 2 Resort Hotels one in Queenstown, NZ and the other in Queensland, Australia.

CEO Naked Communication

Mat Baxter started his career at Zenith Media in 1998 as a marketing graduate. He rose through Zenith’s ranks quickly, becoming their youngest media manager at 23. In 2003 he joined global advertising giant WPP as business director and assumed responsibility for the launch of the group’s third media network, MAXUS.

Mat moved in 2004 to become one of the founding partners of Naked Communications Australia, redefining the traditional practices of the marketing and advertising industry in Australia. Naked now counts some of the world’s biggest brands amongst its clients including Coca-Cola, Nokia and Unilever as well as local giants NineMSN and Telstra.

Commercial Marketing Manager, Cricket Australia

Luke Bould is a dynamic leader in the sports marketing, events and sponsorship industries with a background including diverse work experiences in Australia, China and the UK.
As Commercial Marketing Manager of Cricket Australia, he manages sponsorship, licensing and signage for ‘Australia's favourite sport', overseeing these key revenue areas in Test, One Day International and Twenty20 formats of the game.
Luke has a strong media and communications background from a range of sport and entertainment businesses. His experience includes integrated communications campaigns and delivering outstanding results through strategic partnerships with corporations including Telstra, Commonwealth Bank, Fosters, 3 mobile, SBS, News Ltd and Fairfax Digital.
Luke holds a Bachelor of Science and Master of Marketing from Monash University and is a CPM.

Kahdo
Chris co founded KahDo Urban Communication in late 2004 following a 17-year career as an FMCG Sales & Marketing professional, developing and implementing brand growth strategies for a selection of blue chip organisations, including Mars Inc, Jim Beam and Danone.

A Brand Communications specialist, Chris has had first hand experience in the challenges faced by marketers in today’s cluttered media environment and the role innovation plays in keeping a brand relevant. Frustrated by the lack of innovation in the media industry, Chris made the move from corporate marketing to launch KahDo in response to a growing demand from advertisers to find innovative and integrated communication solutions.

Brand Partners

Kerry Lehman is a Marketing Practitioner with Brand Partners.  Kerry has been developing marketing strategies and implementing marketing programs for a diverse range of products and services for over 20 years. 
Kerry has general management and marketing-specific experience across a broad range of industries, including banking and finance, retirement villages, health, retail, education, professional services and manufacturing.
Kerry holds a Bachelor of Business (Marketing) and is a graduate of the Stanford University/NUS Management Program.

Maverick

Todd had a meteoric rise through the ranks of large multi-national ad agencies - heading up global brand teams across several clients by his mid twenties - before leaving a senior management position to co-found Maverick. Maverick was born of his passion for ground breaking ideas and a frustration at the 'easy option' approach of what had become a predictable industry. Today, Maverick is recognised as Australia’s leading non traditional agency, renowned worldwide for its innovative ideas. Todd regularly lectures at various forums, including his regular weekly sermon preaching to his mates at the pub! www.maverick.com.au

Executive Dean, Faculty of the Professions, University of Adelaide

Pascale is the foundation Chair in Marketing at The University of Adelaide.  The lecturer-in-charge of Marketing II, Consumer Behaviour III and Marketing Ethics (M), she has also contributed to the development of a successful stream of the B.Com, a strong Honours programme in Marketing as well as a Master level course in Marketing.  An active and successful PhD supervisor, Pascale's own research focuses on consumer behaviour and marketing communications, including sponsorship, as well as relationship marketing. She has published over 125 journal publications and international conference papers, and is the author of two leading Australasian textbooks, each in its 5th edition, and of another one in French. Pascale has also been actively involved in developing links with institutions in Malaysia and France and has held visiting professorships at various overseas institutions.  Professor Quester is the founding director of the Franco-Australian Centre for International Research in Marketing (FACIREM) and a Research Fellow of the PRISM-Sorbonne research centre. In 2006-2007, she held a one year invited professorship at Paris I-Pantheon-Sorbonne.  She was qualified a Professeur des Universités and Habilisatée à Diriger les Recherches from the Comité National Universitaire in 2007. On her return to Adelaide, she was seconded from the School to become Executive Dean of the Faculty of Professions, a position she was appointed to for 5 years

Creativity in Direct Marketing

Over the past 20 years, Phil has been at the forefront of marketing communication services – both client and agency side – building direct and digital marketing businesses that have become market leaders and innovators in their field.

OgilvyOne global Chairman and CEO Brian Fetherstonhaugh has said that Phil ran the most consistent, high performing OgilvyOne operation in the world – ranking it in the top 5 offices globally. 

Recently, Phil has channelled his focus into linking the burgeoning digital area with the fundamentals of direct marketing, growing Singleton OgilvyInteractive ten-fold along with successfully launching an in-house digital media planning and buying business. In 2007, he was Chairman of the inaugural iMedia Agency Summit where 80+ of Australia’s leading digital professionals gathered to spend 2 days looking at the critical issues facing the agency community.

Phil has taken a number of specific roles in the industry, working behind the scenes mentoring some of Australia’s future digital and direct marketing leaders.

Phil has a proven track record of building successful businesses through the establishment of high performance service criteria and business innovation. A strong leader of people and enabler of results, Phil thrives in the results oriented business world covering all forms of channels, media and customer centric requirements.

Director, Marketing, Sony BMG

Wayne Ringrow is a Senior Director of SONYBMG Music Entertainment Australia and has been with the Company for 16 years. He has held Director & Senior Director positions for the past 8 years and is currently a Senior Director of Southern & Western Operations.

Rob Edwards’ fifteen years as Chief Executive Officer of ADMA have coincided with the emergence of direct marketing communications as a dominant force in the advertising media mix. This period has also witnessed a dramatic change in the Association’s position, it is now as a leader in self-regulation and consumer satisfaction in the era of one-to-one marketing. During his time at the helm, ADMA’s membership has trebled, to over 500 of Australia’s leading corporations with membership comprising advertisers, suppliers and on-line marketers. ADMA is now Australia’s largest marketing industry association. Rob spends over half of his time working with government and industry on complex public policy issues such as consumer data protection, telecommunications, new interactive technologies and fair-trading, both within Australia and in the global forum. Rob recently completed four years as President of the International Federation of Direct Marketing Associations (IFDMA) . Prior to taking up his current position, Rob was Vice Chairman of the ADMA Board of Directors and Managing Director of Key Direct Response, a leading outsourced call centre and database bureau. His career includes executive management roles in companies such as Royal Doulton, O’Brien Glass and Pacific Aviation, a subsidiary of Ansett Transport Industries.

Michael joined Hitwise in July 2004 and spearheads growth for the Hitwise Online Competitive Intelligence and Search Marketing Services divisions. Michael has extensive knowledge in applying data and information to client businesses. Previous appointments consist of Bankers Trust in Australia and Digital in the UK. Returning to Australia, Michael worked for M.A.I.D (Market Analysis & Information Database) and helped establish a new Australian operation in Sales and Account Management in online information services. Michael continued in this field finishing up with Thomson and heading up Asia Pacific Strategic Account Group.

OMD Fuse

John Gamvros is the head of strategy for OMD Fuse – the branded content and entertainment division of OMD based in Sydney.
OMD Australia is one of the country’s leading media planning and buying agencies.
OMD Fuse has grown rapidly since its inception in 2006. The unit has delivered major content and brand experience-led projects for many of OMD’s biggest clients, including Telstra, Johnson & Johnson, Beiersdorf, BigPond, V Energy Drink and McDonald’s.
The group’s work has been recognised by numerous awards schemes locally and internationally and recently won Adnews Media Campaign of the Year for ‘V-Raw’ – a project for V Energy Drink (www.myspace.com/vraw). 

CEO The Online Research Unit

Brian Fine is a global specialist in the area of Customer Satisfaction research, with strong emphasis on research into the Automotive industry.

Mr. Fine has extensive international experience in market research, with specific emphasis on automotive, customer satisfaction, brand equity, internet and advertising research.
 Previous positions include General Manager of Audience Studies Australia; Director of Research and Planning at J. Walter Thompson Canada; Vice President of Attitude and Behaviour Measurement in Canada, as well as an executive with Ogilvy & Mather and Market Research Africa in South Africa.

Mr. Fine is a fellow of the Australian Market and Social Research Society and QPMR accredited, an Honorary Life Fellow of the International Marketing Institute of Australia,  a full member of ESOMAR, being the Australian representative to ESOMAR; former president of the Council of Marketing Services Associations and Research Associations; former national chairman of the Market Research Society of Australia for four years and chairman of its NSW Division for two years.

 In addition, he is an Adjunct Professor in the Business School and has served, for over a decade, on the advisory panel for bachelor of business degrees at the University of Technology of Sydney. He has presented the Occasional address to graduating Business students at the UTS in both 2005 and 2007. Mr. Fine is a speaker and lecturer at numerous conferences, seminars and graduate schools. His paper on Internet research was published in the American Marketing Association book, “Marketing Research: State-of-the-Art Perspectives.”
His presentation at the 2006 ESOMAR global on-line panel conference was nominated for “best paper” and has been awarded “paper of the year” by the International Conference Report.

For the past 18 months, he has been Chairman of the Australian on-line task force, developing  QSOAP[Quality Standards for On-Line Access Panels],and is currently President of AMSRO [Australian Association of Market and Social Research Organisations].

Lawyer, Blake Dawson

Arthur Artinian is a lawyer in the Intellectual Property and Communications Group at Blake Dawson and practises in the areas of intellectual property and marketing and advertising law. Arthur works with local and international clients on all aspects of marketing and advertising campaigns, including advising on and vetting marketing communications, advertisements and promotions. He also regularly advises on copyright, trade mark, design, e-commerce, sponsorship, merchandising and endorsement issues. Prior to joining Blake Dawson, Arthur worked in a promotions and marketing role at Myer Stores Limited. He has also held marketing and media-related roles at the Sydney Organising Committee for the Olympic Games (SOCOG) and a community radio station.

Managing Director Clemenger BBDO Melbourne

Peter Biggs is Managing Director of Clemenger BBDO in Melbourne.  He took up that position in March 2006. 
Since his appointment, the Agency has won over $120 million worth of new business, including Australia’s biggest Bank (NAB) and biggest brewery (Foster’s).
In 2007, Clemenger BBDO/Melbourne was chosen as B&T Agency of the Year and won the Cannes Grand Prix for Radio for Snickers “Hoedown” – for Mars Australia.
Before moving to Melbourne, Peter was Managing Director of Clemenger BBDO in Wellington, New Zealand, for eight years.  During his time at Clemenger BBDO/Wellington, the agency was New Zealand Agency of the Year in 2002 and 2004, and he was chosen as Agency Chief Executive of the Year in 2003.
He is a member of the Board of the Melbourne Symphony Orchestra, and he is Chair of the New Zealand Victoria Business Group – an organisation funded by the New Zealand and Victorian governments to increase business links between New Zealand and Victoria. 
Peter has a first class honours degree in English Literature and Latin from Victoria University of Wellington, New Zealand.

Head School of Marketing University of South Australia

Professor Malcolm Wright is Head of UniSA’s School of Marketing and Head of the Buyer Behaviour and Metrics Group of the Ehrenberg-Bass Institute for Marketing Science. His research interests lie in the application of scientific principles to help solve marketing problems. Malcolm’s current projects include new product forecasting and the mechanisms of market change. His work has been published in many leading journals, including the Journal of the Academy of Marketing Science, the International Journal of Research in Marketing, the Journal of Product Innovation Management and the European Journal of Marketing. Malcolm also has extensive consulting and management experience

CEO Deloitte Digital Melbourne

Peter Williams is a Partner with Deloitte, CEO of the newly formed Deloitte Digital, and until recently, was CEO of Australia’s largest Online Mobile and Emerging Technology firm, Eclipse.  Prior to his time at Deloitte Digital & Eclipse, Peter founded Deloitte’s e-business consulting group in Australia in 1996.
Peter is one of Australia’s thought leaders on Innovation and online, mobile & emerging technology.  He has worked with many high profile organisations such as Telstra, CSIRO, Holden, Victorian & Federal Governments and Meat & Livestock Australia. Peter is a sought after commentator on web and technology trends and in 2006 & 2007 has been featured in articles in the Sydney Morning Herald, The Age, BRW and Fast Thinking Magazine.

Peter’s other roles include:

• Chairman of the Deloitte Innovation Council
• Advisory Board Swinburne University, School for Business Innovation
• Board member of Circus Oz.
• Institute of Chartered Accountants – Future of the Profession Thought Leadership Committee.

For the past 4 years, since its introduction, Peter has been voted by peers and Deloitte staff as the firm’s most inspirational partner.

Director Essence Communications

Penny has worked in the field of advertising and marketing for over twenty years.  She has worked in Australia, the US and the UK, in both full time work and academia.  She has a wealth of experience in social marketing, but her real passion is for the FMCG category, most particularly in food.  Penny has worked with a number of large FMCG clients, such as Uncle Tobys, National Foods (Yoplait, Lite Start, Fruche, Yogo etc), Campbell’s, Sunrice and Birds Eye/Edgell.

Most recently Penny was the Director of Strategy Planning for Clemenger BBDO Melbourne (and prior to that, Sydney) for almost ten years.  She was a Board Director for Clemenger in both Melbourne and Sydney, and is also a Board Member of Kennards Hire, an Australian Tool Hire Company. She is also a full member of the Australian Social Market Research Society.

In January 2006 Penny began her own marketing consultancy, focusing on facilitation of marketing workshops, marketing research and strategic thinking.  Penny’s particular skill is in bringing together marketing theory with practical application for real client issues and problems.  Workshops are specifically designed to take a team forward, to flush out key issues and impediments, and understand ways of dealing with those issues.  It is a particular talent to bring fresh eyes to a marketing problem, apply experience and wisdom to the issue, and facilitate a group learning workshop that optimises the opportunity for everyone to move forward together.  This is Penny’s passion.

Chief Operations Officer, Tigerspike

Alex spent ten years working client side in both retail and FMCG before joining the digital revolution.  Consumer marketing and category management with Sainsbury’s Supermarkets (UK) and Nestle Australia distilled in him a strong focus on the end user experience and on how to integrate digital initiatives into the end to end delivery process; concept to point-of-purchase. These philosophies have been introduced to all TigerSpike's blue chip clients across Telco, Media and  Consumer Goods industries and have resulted in a variety of high profile awards in the last 2 years.

Director of GISCA, The National Centre for Social Applications of GIS and Professor of Geography, University of Adelaide

Graeme Hugo is University Professorial Research Fellow, Professor of the Department of Geographical and Environmental Studies and Director of the National Centre for Social Applications of Geographic Information Systems at the University of Adelaide.  His research interests are in population issues in Australia and South East Asia, especially migration. He is the author of over two hundred books, articles in scholarly journals and chapters in books, as well as a large number of conference papers and reports.  In 2002 he secured an ARC Federation Fellowship.

Managing Partner, Morton Philips

Phil Morton is the Managing Partner for Morton Philips and brings a decade of Executive Search and Recruitment experience to the business. His commercial business background as General Manager of several significant operations means he understands the language of doing business. Phil has had 3 different careers to date. He moved from local government to construction and then into the HR professional services industry. In each career phase, Phil has made a significant contribution and particularly during his time in the construction industry, he received an Engineering Excellence Award, he was General Manager of the leading road surfacing business in the State and was Chairman of the Australian Road Federation. He joined Morgan & Banks to pursue his interest in assisting and following people’s careers. Morgan & Banks evolved into Hudson and under Phil’s guidance, it became the leading recruitment & HR firm in SA. Phil has been involved in the appointment of numerous state government Chief Executives as well as CEO and General Manager appointments in the private sector.
Phil has a sense of humour and appreciates South Australian red wine. He enjoys spending time with his wife, four kids and his garden.

Anthony Coles is a digital marketing pioneer setting up his first business in the space in 1993. Past-President of the AMI in SA, Anthony is direct marketing practitioner (ADMA graduate 1995) with traditional (Leo Burnett) and digital (Empire Ridge) marketing  experience. Anthony is currently CEO of digital marketing group, Via Media.

Head of International Marketing Communications, Renault France

Joerg Ellhof is currently Head of International Marketing Communications, Renault France. Prior to taking up this role Joerg was Head of Marketing Communications for Renault Germany. During the past three years the works created for Renault Germany won numerous international advertising awards, amongst which 10 Lions and even a Grand Prix at Cannes.

Previous to his time at Renault Joerg was Manager for Marketing Communications for AUDI AG Ingolstadt where he was responsible for the communication strategy, campaign development and management of the European advertising agencies. From 1994 -1998 Joerg was the Team Manager, Brand Identity for Audi. Joerg has enjoyed a very distinguished career in the European Marketing Arena working with such brands as, Jaguar, Subaru and Alfa Romeo. He has a degree in Psychology and Marketing from the University of Bochum and a practical degree in car mechanics.

Pro-Vice Chancellor (International),
University of Adelaide

Professor Taplin is the Pro Vice-Chancellor (International) for the University of Adelaide in South Australia.  In this capacity, he provides leadership in relation to the University’s expanding international education and research relationships.  His role includes the development of policies and strategies for international student recruitment, the establishment and conduct of international agreements with overseas partner institutions, and quality assurance in relation to the provision of services for international students.

Prior to taking up this position in 2004, Professor Taplin held the Chair of Psychology at the University of Adelaide.  His previous research and teaching positions have been at the University of Colorado, the Claremont Graduate School and the University of Michigan in the USA and the University of New South Wales in Sydney, Australia.  In addition, he has been made an Honorary Professor by Weifang Medical University in Shandong, China.  The University of Adelaide is both his present employer and his alma mater: he was awarded the BSc (Hons) degree in 1968 and the PhD in 1972.

Professor Taplin is registered to practise as a Psychologist in Australia and is a Fellow of the Australian Psychological Society.  He is also a member of a number of other scholarly associations around the world. These include: the American Psychological Association; the American Association on Intellectual and Developmental Disabilities; the Australian and New Zealand Association for Psychiatry, Psychology and Law; the International Society for the Study of Behavioral Development; and the Society for Research in Child Development, for which he is the sole Australian representative on the International Affairs Committee. 

In addition, Professor Taplin is a member of several bodies concerned with international education, including the Asia-Pacific Association for International Education (APAIE), the European Association for International Education (EAIE), NAFSA: the Association of International Educators, and the International Education Association of Australia (IEAA).  Further, he is a Director of Education Adelaide, University Senior College, and the Ngee Ann - Adelaide Education Centre in Singapore.

Managing Director, Ideagarden

Jenny has been in the digital marketing business for the last 20 years. She has worked across Asia, America and Europe and is on a mission to change the world. As a director on the ADMA national board, Jenny is actively engaged in defining the Australian digital industry. She also sits on the Digital Board of the Advertising Federation of Australia (AFA). Working actively with the Australian Communications and Media Authority (ACMA) Jenny helped develop the Australian e-marketing code of practice for the anti-SPAM legislation and continues to consult and educate on its use. As an educator, Jenny is a head lecturer for the UTS AFA AdSchool eMarketing program, and has developed a range of courses from one day digital snapshots to university accredited strategy and project management courses which she has run throughout Australia and New Zealand. An experienced speaker, Jenny has given keynotes at conferences and seminars nationally and internationally about trends and best practices. Starting her career in Europe, Jenny worked as a developer and project manager in software development then moved to the United States in the early nineties, working in multimedia production. She later took up a role as Global Director of Engagement and Project Management for Zentropy Partners, (McCann Worldgroups interactive division), where she managed the development of operational systems & processes to facilitate co-ordination across the group globally. In 2000 Jenny was relocated to Sydney to head up McCann Relationship Marketing (MRM) Australia. Within this role, she facilitated the merger of McCann’s local digital and direct arms and went on to become Head of Interactive for MRM Asia Pacific. Leaving MRM In 2002, Jenny set up Ideagarden Consulting and ran this successfully before being lured back to the world of advertising in early 2006 when she took over as managing director of Tribal DDB Australia where she ran the Melbourne and Sydney offices. In 2008, Jenny returned to Ideagarden to drive digital change from a broader industry perspective.