PROGRAM OF SESSIONS

Day 1 | Day 2 | Day 3 | Day 3 Academic Underground | Day 4

Enrich your Marketing Week experience by participating in this exclusive Masterclass with our Keynote International Speaker

"New Rules New Ideas"
Jörg Ellhof, Renault France

In order to stand out in this drastically changing marketing environment we have to reset our mind frames. Success is no longer guaranteed by detailed analysis and continuous improvement. In the new marketing world, success will come from taking risks and breaking the rules for the sake of being different.

So what about your last project, or even your next? To what extent are you committed to success? How are you being different, standing out from the crowd and engaging your target market?

In this exclusive Master Class, a strictly limited number of participants will be able to bring one project to the table and test it against the key principles of our Gold Lion winning International speaker Jörg-Alexander Ellhof. Test your approach against his, get new ideas on how to improve in a collaborative group environment, lead by a marketing practitioner of international standing and reputation.

Be warned, all participants will be expected to bring a project of their own to discuss in a public forum. …and it may just change the way you approach the rest of your professional life!

“A Blank Canvas”
Todd Marks, Mavericks

Stop writing ads and start creating ideas. Todd takes a look at the modern art of ideas, ideas that actually embrace the current marketing landscape to create bigger and more engaging campaigns. From batteries to cause marketing, Todd will showcase a series of case studies that demonstrate that creating fame and passion for a brand is more achievable than ever.

Registration includes breakfast

Presented by the Australian Marketing Institute

Marketing Ethics and Corporate Social Responsibility: The revolution of Enlightened Self Interest
Pascale Quester, University of Adelaide

Business has recently embraced the notion of Corporate Social Responsibility, although marketing has been slower to follow. Yet today’s consumers appear to demand greater CSR from the firms and brands with which they interact. In a world faced with the challenges of global warming, environmental sustainability and an increased contrast between rich and poor, is marketing doomed or can it successfully undertake the necessary revolution that will make it more ethical?

Presented by the University of Adelaide

Morning Tea with the Marketing Week exhibitors, 10.30am to 11.00am
Session 1B and 1C delegates

Kahdo: Here comes the Revolution!
Chris McMillan, Kahdo

As Advertisers and media strategists’ alike question the effectiveness of traditional media channels, Brand owners will look toward innovators to help them engage their target market in more meaningful and relevant ways. Discover how one of the industry’s newest independent media players combined innovation in technology and strategic consumer insight to develop a consumer-engaged advertising medium that immerses the brand message within the lifestyle landscape of your target market – both physically and virally.

Presented by the Australian Marketing Institute

”Marketing Yourself Into a Potential Job"
Phil Morton, Morton Phillips

•            Know what you want

•            Know what you have to offer

•            Know how to get it across

Marketing yourself into a job takes persistence and confidence. You must have the confidence to network and seek knowledge from the industry you wish to work within.
A resume should be ready to go. It should be succinct, uncomplicated, cover the basics, but at the same time highlight key achievements.
Make sure you do the research and have facts about the job which go beyond the job advert.

So you have to prepare, position, promote, and persist!

Gala Awards Luncheon with MC Dan Demaria from The Advertiser.
Includes the announcement of the Harvey Norman SA Young Marketer of the Year and the the presentation of the Australian Marketing Institute’s South Australian Awards for Marketing Excellence

Registration includes lunch and refreshments.

Presented by the Australian Marketing Institute

Over the last 20 years, Sun-Tzu’s The Art Of War has become required reading for marketers and CEOs. A Chinese scholar recommends that the book is read “in a lively manner, like pearls rattling around in a dish, with no prescribed order. . .”
Peter Biggs
Clemenger BBDO Melbourne

Clemenger BBDO/Melbourne Managing Director Peter Biggs will offer a meditation on Sun-Tzu’s remarkable text and ask the challenging question: “In this age of customer intimacy, is the comparison of business and marketing to warfare still valid?  Has Sun-Tzu outlived his usefulness?”
Presented by TAFESA

Using New Media Concepts to Address the Market
Joerg A Ellhof, Renault France

In order to stand out in this drastically changing marketing environment we have to reset our mind frames.

Success is no longer a result of detailed analysis and continuous improvement. On the contrary, those who succeed will ignore all benchmarks and take the risk of breaking the rules for the sake of being different.

Presented by the Australian Marketing Institute

Registration includes gourmet nibbles and refreshments

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Acceptance and Use of New Media with the over 50’s Market
Kerry Lehman, Brand Partners

Looking at Over 50’s as a market segment is like targeting “under 40’s” – of no use, undoubtedly expensive and likely to have little impact.  They are not a generic group of consumers – but they can be very good consumers.  Understanding how to reach them and what appeals to them is a must for developing any marketing strategy.  How do they use new and traditional forms of media? 

Registration includes breakfast

Presented by the Advertising Federation of Australia

6 Future Trends You Need to Know About
Penny Burke, Essence Communications

We all know the world of communication is changing – but what are some of the specific trends we’re seeing and what impact could they have? Penny Burke will cover:

• 6 Future Trends you need to know about
• How they could affect your business – and those of your customers
• What the implications are for your marketing effort – inside and outside the organization

Presented by the Australian Marketing Institute

A look at the latest online trends and customer acquisitions strategies for Marketers.
Michael Walmsley, Hitwise Asia Pacific

This sessions will look at some key trends and case studies of what online activities are working for marketers and some specific methods and best practice techniques in Search Engine Marketing. Learn how to avoid making costly mistakes  through competitive intelligence and how the measurable side of online marketing and web analysis can provide invaluable insights to help with both offline and online marketing strategies. Included in this session will be a look at how to measure your brand value, protecting your brand online and what techniques and practices are working in Search Marketing and how to maximise return on investment in this rapidly growing and most effective marketing channel."

Presented by the Australian Marketing Institute

Innovation and online, mobile & emerging technology
Peter Williams, Deloitte Digital

What is Web 2.0
How Web 2.0 creates new opportunities
Building community
Rapid Prototyping

Registration includes lunch and refreshments

Presented by the South Australian Press Club

Building a Music Company into a true 360 degree Entertainment Company......
Wayne Ringrow, Sony

Wayne Ringrow is a Senior Director of SONYBMG Music Entertainment Australia and has been with the Company for 16 years. He has held Director & Senior Director positions for the past 8 years and is currently a Senior Director of Southern & Western Operations.
Wayne will talk candidly about the significant changes in the Music Industry over the last 5 years and how this has forced a radical change in the business model of SONYBMG Music Entertainment Australia.

How to Use Revolutionary Tools to Maximise Your Digital Footprint
Alex Hall, Tigerspike

As the world of digital media evolves, marketers must find the best way to spread the digital word by capitalising on the latest trends and technologies. Marketers must explore avenues to maximise their digital footprint, without burning money by backing the wrong trend or technology. With popular clients including Telstra, Virgin Mobile, VB, Pepsi, Big Brother and Australian Idol, Tigerspike has a wealth of knowledge to share about how to use mobile and online technologies to appeal especially to a younger, more technologically savvy target market. Alex will focus on successful case studies, as well as the smart way to make the social networking phenomenon Facebook a part of your marketing effort while it's in it's peak of popularity.

Presented by Magnet, young marketers special interest group of the Australian Marketing Institute

What role does your brand actually play in the world of your consumer?
Does it matter to them?
You better hope so because making it matter has never mattered so much.
John Gamvros, OMD Fuse

Media fragmentation, the emergence of user participation, convergence of mobile devices, a more savvy consumer…topics talked to death but the real question of what to do about it is rarely addressed. 
So how to crack it?

Do the answers lie in an evolution of traditional media and advertising thinking?
Or does it require a complete re-think of communications strategy, calling on the faraway disciplines of PR and Branded Content? 
The presentation will look at current best practice to show how a content strategy can lead to a platform for real, actionable and effective marketing campaigns. 

Presented by the Advertising Federation of Australia

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Why advertising can’t solve every problem.
Why communications ideas are better than advertising ideas.
Why advertising agencies will be closed in 5 years.
Mat Baxter, Naked

Registration includes breakfast

Presented by the Public Relations Institute of Australia

“New media, trends and accountability"
Anthony Coles, Via Media
Brian Fine, Online Research Unit
Jenny Williams, Ideagarden

The old rules of marketing are obsolete.  Media has well and truly evolved beyond ‘TV press and radio’, or has it?  The buzz is now about ‘new media’.  Where does new media fit?  Is ‘old media’ dead?  Learn from three of Australia’s leading minds in the area.  What are the big trends and how do you measure the bang from investments in new media.

Registration includes morning tea with the Marketing Week exhibitors

Presented by the Australian Market and Social Research Society

"History of cricket transformed .... how Cricket Australia is dealing with the 20/20 revolution “
Luke Bould, Cricket Australia

Cricket in Australia has undergone three decades of change since the World Series Cricket revolution of the late 1970’s. From a gentle, male dominated ‘old-school’ game of whites and willow, to the bright lights and explosive entertainment of Twenty-20, cricket has had to change its approach to marketing and communications as one product become three, the profile of the Australian population changed and competition from other entertainment choices increased. This presentation will look at how ‘Australia’s Favourite Sport’ has remained relevant and adapted to these changes and the marketing environment of the new century.

Registration includes lunch and refreshments

Presented by the Australian Marketing Institute

Recent Developments in Advertising and Marketing Law
Arthur Artinian, Blake Dawson Waldron

The last 12 months have seen a number of legal developments in the area of marketing and advertising.  In this session, Arthur Artinian will discuss a range of issues which marketers need to be aware of including recent developments in online marketing and user generated content, misleading advertising cases brought before the courts, developments in brand protection and enforcement and the "green" marketing phenomenon.

Presented by TAFESA

A Revolution In Action: The Ehrenberg-Bass Paradigm of Marketing
Malcolm Wright, UniSA

Marketers know the importance of understanding the consumer. Yet many still rely on 20th century ideas about buyer behaviour; ideas that  are sometimes little more than folklore. At the University of South Australia we have rejected such traditional thinking in favour of the scientific study of brand buying. Our findings, based on thousands of such scientific studies, have led us to develop a radical new paradigm of marketing. This paradigm is being adopted by blue-chip marketing companies in Europe and the USA, and is changing the way many leading international brands are being managed.  Come and hear about the Ehrenberg-Bass paradigm, and what it means for you.

Presented by the University of South Australia

How to Market Internationally to build on the trend for international students and families to move to Adelaide for education and lifestyle
Professor John Taplin and Professor Graeme Hugo University of Adelaide

• Immigration is important to SA over the next two decades because the ageing of baby boomers will mean a loss of a third of the workforce.
• Because immigration has been low to SA for several decades, it does
  not have a high profile among potential immigrants.
• SA has been heavily reliant on the State Specific and Regional
  Migration Scheme to bring migrants to SA
• SA has to work harder than other states to attract migrants because
  of low recognition and low recent migration
• It is crucial in selling SA to immigrants that we emphasise the
  things the state has a comparative advantage in.

Registration includes gourmet nibbles and refreshments

Presented by the Association of Alumni and Development Professionals in Education

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Today, radical changes in the market demand radical changes in how we think and practice marketing. Now more than ever, we need dialogue between academic and practitioner communities to keep abreast of the changing world of marketing. Don't forget to visit the "Academic Underground" where South Australian Academics will present their findings on the topic of how revolutionary marketing thinking needs to address revolutionary market conditions.

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The Current Regulatory Landscape
Rob Edwards
Chair, ADMA

The challenge for business in a multi-channel marketing environment is to keep the consumer engagement relevant and timely. But what do consumers think of direct-to-customer communications and who owns the relationship anyhow?

Rob will share findings from ADMA’s 2008 Consumer Insight study that will assist marketers along the path to enlightened engagement.

Direct channels and the use of customer data continue to be in the sights of the regulators. Rob will provide an update on the regulatory outlook.

Ffinally, with environmental sustainability of growing importance, ADMA has developed a set of guidelines and a self assessment tool to assist marketers in reducing their environmental footprint with their marketing activities. Rob will provide an overview of these guidelines.

Registration includes breakfast

Presented by the Australian Direct Marketing Association

Digital Marketing – Your Role in the Revolution
Jenny Williams
Anthony Coles

Many marketers don’t know where to start when considering their digital marketing strategy, and even seasoned campaigners sometimes forget the direct marketing heritage of new media.

Digital industry veterans Anthony Coles and Jenny Williams take a look at the world as we now know it and -- whether you’re a client or a service provider -- will step you through how to bridge the gap between talking and doing.

Don’t miss this session if you want to join the revolution.

Presented by the Australian Direct Marketing Association

Creativity in Direct Marketing
Phil Smith

Recently, Phil has channelled his focus into linking the burgeoning digital area with the fundamentals of direct marketing, growing Singleton OgilvyInteractive ten-fold along with successfully launching an in-house digital media planning and buying business. In 2007, he was Chairman of the inaugural iMedia Agency Summit where 80+ of Australia’s leading digital professionals gathered to spend 2 days looking at the critical issues facing the agency community.

How to Build a Business from the Ground Up
John Anderson, Contiki

With just 25 pounds New Zealander John Anderson found a way to not only see Europe, but to start his own business - Contiki Holidays - in 1962. In John's presentations he tells the incredible story of how he developed a simple idea into one of the worlds major tour operators. This includes tales of his determination to succeed, the belief in himself, his successes and failures. It is full of extremely funny and sad anecdotes that have a marked effect on the emotions of this Former CEO of Contiki Tours. When John owned and operated Contiki - 1962 to 1989 it is estimated some 750,000 passengers and staff were either carried or employed in the first 28 years for the company. Subsequently a further 750,000 over the next 14 years - total 1.5 million!!