Managing Brands. Art or Science? - Marketing Week 2007

PROGRAM OF SESSIONS

Day 1 | Day 2 | Day 3 | Day 3 Academic Underground | Day 4

Pre-Event Master Class – Monday 25 August

4.30pm to 7.30pm

"New Rules New Ideas"
Jörg Ellhof, Renault France

DAY 1 – Tuesday 26 August

7.30am to 9.00am

“A Blank Canvas”
Todd Marks, Mavericks

9.15am to 10.30am

Marketing Ethics and Corporate Social Responsibility: The revolution of Enlightened Self Interest
Pascale Quester, University of Adelaide

11.00am to 12.15pm

Kahdo: Here comes the Revolution!
Chris McMillan, Kahdo

12.30pm to 2.30pm

”Marketing Yourself Into a Potential Job”
Phil Morton, Morton Phillips

2.45pm to 4.00pm

“Marketing Warfare”
Peter Biggs
Clemenger BBDO Melbourne

International Key Note Presentation 4.30pm to 6.00pm

Using New Media Concepts to Address the Market
Joerg A Ellhof, Renault France

DAY 2 - Wednesday 27 August

7.30am to 9.00am

Acceptance and Use of New Media with the over 50’s Market
Kerry Lehman, Brand Partners

9.00am to 10.15am

6 Future Trends You Need to Know About
Penny Burke, Essence Communications

11am to 12.15pm

A look at the latest online trends and customer acquisitions strategies for Marketers.
Michael Walmsley, Hitwise Asia Pacific

12.15pm to 1.30pm

Innovation and online, mobile & emerging technology
Peter Williams, Deloitte Digital

1.45pm to 3.00pm

Building a Music Company into a true 360 degree Entertainment Company......
Wayne Ringrow, Sony

3.30pm to 5.00pm

How to Use Revolutionary Tools to Maximise Your Digital Footprint
Alex Hall, Tigerspike

5.00pm to 6.30pm

What role does your brand actually play in the world of your consumer?
Does it matter to them?
You better hope so because making it matter has never mattered so much.
John Gamvros, OMD Fuse

DAY 3 - Thursday 23 August

7.30am to 9.00am

Why advertising can’t solve every problem.
Why communications ideas are better than advertising ideas.
Why advertising agencies will be closed in 5 years.
Mat Baxter, Naked

9.15am to 12.15pm

“New media, trends and accountability"
Anthony Coles
Via Media
Brian Fine
Online Research Unit
Jenny Williams
Idea Garden

12.30pm to 2.00pm

"History of cricket transformed .... how Cricket Australia is dealing with the 20/20 revolution “
Luke Bould, Cricket Australia

2.15pm to 3.30pm

Recent Developments in Advertising and Marketing Law
Arthur Artinian, Blake Dawson Waldron

4.00pm to 5.15pm

A Revolution In Action: The Ehrenberg-Bass Paradigm of Marketing
Malcolm Wright, UniSA

Session 3F – 5.30pm to 7.00pm

How to Market Internationally to build on the trend for international students and families to move to Adelaide for education and lifestyle
Professor John Taplin and Professor Graeme Hugo University of Adelaide

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Day 3 - Academic Underground Sessions

Today, radical changes in the market demand radical changes in how we think and practice marketing. Now more than ever, we need dialogue between academic and practitioner communities to keep abreast of the changing world of marketing. Don't forget to visit the "Academic Underground" where South Australian Academics will present their findings on the topic of how revolutionary marketing thinking needs to address revolutionary market conditions.

12.30pm	Why Marketing has not changed – and why it is still hard to do well.
	Prof David Corkindale
12.55pm	Does Consumer Experience Match Expectations: Predicting the influence of price and country of origin on product quality in international markets
	Dr Roberta Veale, Prof Pascale Quester
1.20pm	Better understanding customer’s choice influencers: The best - worse method
	Dr Steve Goodman
1.45pm	Brands within the Entertainment Context: Lessons from the Reality Television Experience.
	Claire Sherman
2.10pm	Extending our Thinking on Communicating CSR
	Melissa Geue, Dr Carolin Plewa
2.35pm	Dispersion of business-to-business sales activities and implications for sales management
	Dr John Wilkinson
3.00pm	Government Policies and Service Firms’ Export Performance
	Vinh Nhat Lu
3.25pm	Difference in Organisational Cultures – Does it Matter for the Relationship?
	Dr Carolin Plewa
3.50pm	Business Networks as Self and Collective Interests
	Dr Chris Medlin
4.15pm	A Practical Theoretical Approach to Understanding Brand Growth and Market Dynamics
	Dr Cullen Habel

DAY 4 - Friday 24 August

7.30am to 9.00am

The Current Regulatory Landscape
Rob Edwards
Chair, ADMA

9.15am to 10.30am

Digital Marketing – Your Role in the Revolution
Jenny Williams
Anthony Coles

10.45am to 12.00pm

Best in the world? A celebration of Australian DM Creative
Peter Bidenko
Creative Director, Tequila

12.30pm for 1.00pm to 3.30pm

How to Build a Business from the Ground Up
John Anderson, Contiki