Malcolm Auld
Principal, MAD
Malcolm is the Principal of advertising agency Malcolm Auld Direct, known as MAD; a specialist marketing education company, The Marketing Campus and e-marketing agency BuzzMail. He has also run a number of multi-national advertising agencies in his career, including Ogilvy & Mather Direct, J. Walter Thompson and EuroRSCG Partnership, and been the National Marketing Manager of TNT.
Malcolm has worked across most marketing categories during his 25 plus year career and brings a depth of local and international experience to help grow his clients' businesses.
He is author of one of Australia's largest selling marketing texts - Direct Marketing Made Easy as well as E-mail Marketing Made Easy, the world's first non-American book on the topic.
Patrick Baume
Group Media Advisor, Media Monitors
Patrick Baume has worked in the media and related industries for over 15 years, including stints at the ABC and for one of Australia's leading public relations consultancies. For the last six years Patrick has been examining the Australian media, including its changes in content and delivery for corporations, government and the media itself as a Senior Analyst and now as Group Media Advisor for Media Monitors
Tim Bock
Managing Director, Numbers, Honorary Visiting Fellow of the University of New South Wales
Tim splits his time between consulting, with a focus on understanding how changes in firms' pricing and product design impacts upon their appeal, and the development of software for market research analysis. Tim founded Numbers in 2003. Tim has also been Director of Advanced Quantitative Techniques at The Leading Edge and Director Customer Insight & Analytics, Telstra.
Kim Boehm
Managing Director, Clemenger BBDO
Kim has been Managing Director of Clemenger BBDO Adelaide since 2005. He was previously Managing Director of Clemenger Harvie Edge (Melbourne) and Y&R (Melbourne). Each of these three advertising agencies has won Agency of the Year awards under Kim's leadership and he is a passionate proponent of the power of good advertising.
Viveca Chan
Chairman and CEO WE Marketing Group
Viveca Chan is Founder of WE Marketing Group, a marketing communications group specialising in branding and advertising in China. WE combines international brand experience with local marketing expertise. Within three years, WE grew from a staff of eight to over 200 people with offices in Beijing, Shanghai, Nanjing and Hong Kong and a list of blue chip international and local clients. WE was named Independent Agency of the Year in 2009.
Viveca has extensive China experience and has won numerous personal awards. Before starting WE, she was Chairman and CEO of Grey Global Group China/Hong Kong.
John Chataway
Kojo
John Chataway is a founding partner of the Kojo Group, South Australia's largest visual communications specialist company. He is an accomplished director and award-winning cinematographer in his own right with over 20 years experience in the events, film, video and new media industries. John is also a Board Member of the South Australian Film Corporation, a founding member of the United Film Group, Board member of the Australian Dance Theatre and Deputy Chair of the Adelaide Fringe Board.
Tim Cooper
Managing Director, Coopers
A fifth generation brewer from Coopers Brewery, Tim Cooper began his professional life as a doctor. After completing medical studies in Adelaide, he worked mainly in the UK as a Registrar in medicine and cardiology in Bristol and Cardiff where he also conducted medical research.
In the mid 1980's he studied brewing science. Tim joined the family company in 1990 working first as Technical Manager, then Operations Manager before taking on the position of Director of Brewing. He became a Director of the company in 1997 and, as Project Director was responsible for development of the new Coopers Brewery at Regency Park. Tim was appointed Managing Director in February 2002. He has been awarded a Member of the Order of Australia (AM) for services to the brewing industry, professional organisations and the community.
Michael Ebeid
Director Corporate Strategy and Marketing, ABC
Michael is responsible for the ABC's strategic and corporate development as well as corporate marketing and brand management.He has over 20 years experience in information technology, telecommunications and media. Michael has held senior management and executive positions at IBM, Optus and Westpac. He was on the Board of ASTRA from 2000 to 2004 and currently sits on the Board of Quipoz. Michael holds a Bachelor of Business (Accounting and Marketing) and is a graduate of INSEAD's IEP and AMP programs in France.
Catherine Eddy
Executive Director Client Solutions, Nielsen Indonesia
Catherine Eddy is Executive Director of Consumer Research Indonesia and Vietnam at The Nielsen Company. Originally from Adelaide she has lived and worked in Indonesia since late 2004. Prior to joining Nielsen, Catherine set up the Adelaide office of Colmar Brunton Research and spent several years working as a researcher at the Marketing Science Centre at the University of South Australia now known as the Ehrenberg Bass Institute.
Marne Fechner
Commercial Operations Manager, Netball Australia
Marne Fechner is as competitive off the court as she was on, and believes that life only has one speed.
The announcement of the Australian Netball Diamonds was a leadership and management coup for Marne She has also been instrumental in securing new corporate partners for netball.
Marne is a graduate of Deakin University - Graduate Diploma in Sport Management, RMIT - Masters in Marketing and is currently completing a Masters in Industrial Relations and Human Resource Management.
Peter Harris
President, Australian Market & Social Research Society and Managing Director, Colmar Brunton
Peter is one of Australia's leading consumer experts within the tourism, entertainment, media & leisure sectors, with more than 20 years experience as marketer, research buyer, supplier and marketing strategist within these categories. He has a passion for demonstrating ROI on marketing investment within business and is part of the AMI steering committee developing a Marketing Metrics solution for the marketing industry. Peter frequently presents on the conference circuit, both in his role as President of AMSRS and as Managing Director of Colmar Brunton.
Nicola Hepenstall
Director Quantitative Research, Open Mind Research Group
Nicola is a Director of the Open Mind Research Group one of Australia's leading communications research consultancies. With nearly 20 years experience she has worked extensively across all facets of advertising and communications research. At Open Mind, she evaluates the effectiveness of communications campaigns for government and large private companies.
Nicola has co-authored international conference papers on how consumer research can increase advertising productivity and the impact of the internet on newspaper readership.
Graeme Hugo
Director GISCA, The National Centre for Social Applications of GIS and Professor of Geography, University of Adelaide
Graeme Hugo is University Professorial Research Fellow, Professor of the Department of Geographical and Environmental Studies and Director of the National Centre for Social Applications of Geographic Information Systems at the University of Adelaide. His research interests are in population issues in Australia and South East Asia, especially migration. He is the author of over two hundred books, articles in scholarly journals and chapters in books, as well as a large number of conference papers and reports. In 2002 he secured an ARC Federation Fellowship.
Marc Makrid
Managing Director, Marc Makrid & Associates
Marc is the founder of Marc Makrid and Associates. Marc brings previous line management experience from some of SA's leading brands including Director of Marketing at SA Brewing and Deputy Managing Director of Dairyvale Foods. Marc has consulted previously in the human resources field as a partner of Robins Whyte Makrid and has spent the last ten years building MMA. Marc holds various board positions in businesses including Neutrog Fertilisers, Seeley International and Rivergum Homes.
Justin Milne
Group Managing Director, Telstra Media
Justin Milne is the Group Managing Director of Telstra Media. He joined Telstra in December 2002 and transformed BigPond into Australia's most successful internet business.
Justin is responsible for the growth of Telstra's domestic and international content and advertising assets. This includes part ownership of FOXTEL, BigPond's comprehensive online and mobile properties and Sensis' search and new media assets. Internationally, Telstra has majority investments in China internet sites SouFun, Norstar Media and Autohome/PCPop. He received the Sir Charles McGrath Award in 2008, the highest accolade for marketing and business professionalism in Australia. He is a member of the South Australian Economic Development Board and the Sydney Childrens Hospital Foundation.
Brett Minchington
Chairman/CEO, Employer Brand Institute
Brett is the Chairman/CEO of the Employer Brand Institute, a global network of employer brand thought leaders. His global footprint has included delivering employer branding events in over 25 cities in 14 countries and his work has been published around the world in major newspapers, HR, management and marketing publications. He has consulted to firms on global and national employer brand projects including Siemens, PwC, Hewitt, Origin and the Australian Wine Research Institute. In 2006 Brett published "Your Employer Brand attract-engage-retain" which has since been sold in over 42 countries.
Kate Palmer
Chief Executive Officer, Netball Australia
Kate has managed the repositioning of Netball Australia. Kate has led the relocation of the national headquarters from Sydney to Melbourne requiring an organisational restructure, secured significant Federal Government support, been integral in the development of the ground-breaking ANZ Championship and cheered on the 2007 world champions, the Australian Netball Diamonds. Kate holds an Honours Degree in Applied Science from RMIT University and Masters Degree in Sport Management from Deakin University.
Steve Reddy
Chief Executive Officer, Surfing South Australia
Steve has quadrupled turnover and staff numbers for Surfing South Australia and exceeded all KPI's set in its 2007-10 Strategic Plan since taking over 30 months ago. The tone is set for Surfing South Australia to grow new and innovative programs and publicity that can't be ignored. Steve has a Recreation Planning and Management Degree. His employment background, includes working with at risk youth, coaching sporting teams and setting up AFL Auskick in the hills town of Nairne.
(Steve would like to personally thank all you marketeers from the old days “ in your own way you have contributed to my personal and professional surfing goals”)
Rob Redenbach
Having served with the Australian Army in South East Asia during the mid-'80s, Rob taught customised self-defence to government organisations, including the Special Task Force, the South African Navy and Nelson Mandela's Presidential Protection Unit.
Rob has lectured at the FBI Academy as a guest speaker, taught unarmed combat to British and European special forces and during the build-up to the Sydney 2000 Olympics he provided specialised conflict-resolution training to subject matter experts from the Australian Special Forces, the State Protection Group and the Australian Federal Police. Rob continues to train special forces and police around the world.
David Redhill
Partner & Chief Marketing Officer, Deloitte Australia
David worked in branding, marketing, and journalism, while living in Australia, Europe and the US. His work has been published in international journals including the Financial Times and Creative Review (UK) The Australian and Sydney Morning Herald (Australia) La Vanguardia (Spain) and the New York Times. David's career includes stints at PwC; Landor; IXL; and BEA Systems. He is currently a partner and Chief Marketing Officer with Deloitte Australia, and a member of Deloitte's global brand council.
James Rickard
Creative Director, kwp! Advertising
Art Director turned writer with a pommy sense of humour and passion for Port Power. His past has seen him in Creative Director roles at Robertson Leo Burnett and TBMG. James has worked as Creative Director/Art Director for some of kwp! Advertising's senior clients including South Australian Tourism Commission, RAA, Coopers, SA Lotteries, Bottlemart, Clipsal 500 and Sip n Save.
Brian Rock
Senior Insights Analyst, Network Ten
After completing a BA from Monash University Brian worked in a series of sales and marketing jobs before joining George Pattersons as an account executive in 1984. Brian moved on to The Ball WCRS Partnership, and later Saatchi and Saatchi, as an account director. He has managed a diverse range of clients including BMW, BHP, Richard Ellis Real Estate, Nissan, CHL Apparel and Nike. In 2003 he joined Network Ten where his primary responsibility has been providing research support for the sales development team. He has also co-authored two papers for ARF/ESOMAR World Audience Measurement Conferences, including "Who's Watching My Ads?" in 2002 with Robert Chard from Mitchell Media, exploring the impact of viewer involvement on advertising effectiveness.
Gus Seebeck
Program Manager, Sport Network Ten
Gus Seebeck joined Network Ten in 2006. For the previous seven years Gus worked for the PGA Tour of Australasia in a variety of roles including General Manager. In late 2008 Gus was appointed to his current role which oversees program scheduling, presentation scheduling, schedule delivery, on-air promotions, publicity, marketing and communications for TEN's new 24-hour Sport Channel, ONE. Gus is a graduate of Curtin University in Perth and completed an MBA at the Australian Graduate School of Management in 2004.
Byron Sharp
Director, Ehrenberg-Bass Institute for Marketing Science
Professor Sharp is a global expert on buyer behaviour and marketing metrics and their
interpretation. Byron's research on loyalty and loyalty strategies has been recognised and funded by the Australian Research Council and major corporations around the world.
Professor Sharp has published over 100 refereed scientific papers. This includes papers in prestigious journals such as the International Journal of Research in Marketing, International Journal of Market Research and the Journal of Strategic Marketing. He is on the editorial boards of European and American journals. The Institute's R&D work is sponsored by companies around the world such as Coca-Cola, Highland Distillers, Colgate-Palmolive, Procter & Gamble, British Airways, Unilever & General Motors.
Phillip Smith
Ideagarden
Over the past 20 years, Phil has been at the forefront of marketing communication services - both client and agency side - building direct and digital marketing businesses that have become market leaders and innovators in their field. A passionate believer in the area of "Experience Management", Phil has recently linked the burgeoning digital area with the fundamentals of direct marketing, growing Singleton Ogilvy Interactive ten-fold along with successfully launching an in-house digital media planning and buying business. Phil has a proven track record of building successful businesses through the establishment of high performance service criteria and business innovation.
Peter Steidl
Partner, Mindshare
Dr Peter Steidl is Partner, Business Planning with Mindshare and Adjunct Professor of Computer Science at Curtin University. He has carried out assignments in more than 15 countries and counts some 30 Fortune Global 500 companies among his clients, such as AXA, Barclays Bank, Cadbury, Coca Cola, Ford, Fosters, GE Money, HSBC, Kraft, Nestle, News Corp, Shell, Pfizer and Vodafone. His book on recession strategies has created international interest, resulting in engagements in London, Frankfurt, Istanbul, Singapore, Hong Kong and Bangkok while also winning an Asia-Pacific Purple Head Award.
Jennifer Williams
Managing Director, Ideagarden
Jenny has been in technology driven marketing (on and offline) for the last 20 years. She has worked across Asia, America and Europe and is focused on driving innovation, growth and the evolution of the digital marketing industry. As a director on ADMA's national board, chair of the digital round table of industry bodies and vice chair of the digital division of the AFA, Jenny is actively engaged in defining the Australian digital industry and in 2007 was named in B&T's Digital Media Magazine as one of the "40 Biggest Players of the Digital Age”. In 2008 after an illustrious career spanning the global marketing industry, Jenny returned to Ideagarden to drive digital change from a broader industry perspective through consulting to clients on digital best practice, strategy and transformational approaches.
Horden Wiltshire
Chief Executive Officer m.Net
Horden is an Australian mobile internet pioneer and has served as the CEO of m.Net for more than six years. m.Net is Australia's leading full service mobile marketing company having executed more than 400 mobile marketing campaigns in 2008 for major clients. The company was awarded the Australian Mobile Marketing Association award for best mobile promotion for 2008 and m.Net's leadership position was further recognised by the broader Australian advertising community by being named the prestigious B&T Digital Services Company of the Year 2008.
Before being appointed as Chief Executive Officer of m.Net Corporation in 2003 Horden served as m.Net's Director of Projects and Operations from the company's establishment in 2001. In this role Horden was responsible for the rollout of the company's 3G test bed network and extended public WLAN, managing a number of industry specific mobile application development projects and launching the company's nationwide Innovation program.
Horden's academic qualifications include a Bachelor of Engineering (Hons), an MBA and a Masters of Science in Technology Commercialisation.