PRE-EVENT, Monday 24 August

Pre-event masterclass: Challenge over crisis »

Full Details

DAY 1, Tuesday 25 August

Survive, exploit, disrupt: Action guidelines for marketing in a recession »

How have businesses and consumers in SE Asia reacted to the challenges brought about by the GFC »

When in doubt, ask the customers »

Capitalising on growth areas during a downturn ... Technology is the key to achieving more efficient results »

It's time for marketers to jump the fence and engage with HR on employer branding »

Some demographic implications of the Global Economic Crisis/Challenge for Australia »

Full Details

DAY 2, Wednesday 26 August

Hold on tight »

Reshaping the brand of netball »

ONE Vision - The development and launch of Australia's first brand new commercial FTA television network in over 50 years and one of the world's very few all-sport FTA channels. »

Sick puppy to top dog: The Deloitte story »

Surfing South Australia - Fantastic growth in a state with a small surf industry Get the inside perspective into some very interesting BOARD meetings »

When Times are tough, why mobile? »

Positives in an economic downturn »

Full Details

DAY 3, Thursday 27 August

New media in a new environment »

What marketing could learn from Vanilla Ice Closer customer connection in changing times »

Show me the smart money - increasing the productivity of market research(ers) »

The ABC New Media Story »

The War Room »

Direct marketing in a digital world »

Marketing in a recession »

Leading the charge in marketing In China »

Full Details

DAY 4, Friday 28 August

Understanding consumer media preference and channel integration: A research perspective »

Is digital marketing recession proof? »

If we ignore them, maybe they'll just stay? »

SA Marketing Lunch - Know Pressure »

Full Details