Final Day
28/08/2009
Jenny Williams never ceases to impress me, is digital marketing recession proof? that’s something that we would all love to be. Jenny drew the comparison on the dinosaurs and that their failure to evolve was a contribution to their demise. The facts are that digital is often such a small percentage of overall [...]
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Malcolm Auld fills the room
27/08/2009
For the first time in Marketing week history we have had over 200 delegates to a non-lunch event. Malcolm Auld reminded us of why this was the case, with his witty and insightful thoughts on the new media landscape. Asking the questions of how many of us are journalists or copywriters but are [...]
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Welcome back Auntie
27/08/2009
Today’s lunch session on the innovations in the online area of the ABC showed how we have not just allowed the ABC back into our lives but welcomed her back with open arms. The range of ‘products’ now available to a wider audience show just how relevant this network is to us.
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Day 3 so far
27/08/2009
Usually by this stage at marketing Week I start thinking, STOP!! my brain is full, I cant take any more, but not yet at least. i think that would come from this mornings presentations.
Our breakfast session tracked the media landscape in Australia over the past few years, with Patrick Baume telling us that much [...]
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Day 2 Continued
27/08/2009
Not often does the media landscape change as much as it did this year, with the introduction of the new free to air channels to the Australian audience. Gus Seebeck from Network 10 had the enviable task of developing a new brand, only in some of our wildest dreams do we have such [...]
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What are you doing with your data?
28/08/2009
In the digital space, demographics literally go out the window. Customers can be divided up into two key groups – those you know, and those you don’t.
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Auld dog teaching new digital tricks
27/08/2009
Malcolm Auld from MAD blew away a packed house with his presentation on digital marketing this afternoon.
I had started typing a post, trying in vain to capture the essence of his message.
I quickly realised it would be an injustice to Malcolm to put such an amazing and thought-provoking presentation into a measly few hundred words.
Bottom [...]
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5 million pages of content and counting
27/08/2009
The Internet has topped 650m users worldwide and is fast becoming the medium of choice for the consumption of trusted information, usurping both TV and Radio for the second straight year in Australia. It is also frequented more regularly for opinions and news than any other media.
Recognising these trends, the ABC launched efforts to find out where their audiences were going to consume media, then they went there.
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Don’t climb Mt. Everest just because it is there
27/08/2009
Interesting content borne out of social networks gets picked up and spread through the mainstream just as traditional media filters down through social channels, proving interesting content is more valuable than ever in this day and age.
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m.Net Mobile Internet and Dr. Tim Cooper
26/08/2009
Rounding out the final sessions for Wednesday, we started with Horden Wiltshire’s presentation on the changing face of Mobile Internet.
Horden, CEO of m.Net Corporation, a company which has helped the likes of Austero, BigPond, Fox Sports, 7 Yahoo!, Warner Music, and Pacific Magazines deliver cutting-edge marketing content to mobile handsets and devices, continued on from [...]
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